Targeting Inactive Customers With Postcards

Tips for getting a higher response rate and motivating inactive customers using direct mail, specifically postcards.

Judging by Appearances

We’ve all heard the statistics about first impressions: when you meet someone for the first time, only 7% of their impression of you is based on what you say, 38% on how you say it, and a massive 55% on their appearance and manner.

How to Generate 27 Qualified Subprime Mortgage Leads Per Day

Discover how to generate 27 qualified subprime mortgage leads per day.

Paper Direct Mail Is Alive And Thriving

In this emerging era of Internet use, paper direct mail remains relevant and happily coexists with traditional websites and blogs - neither is an either or decision. All have an important use in sales and marketing, and paper direct mail remains relevant... it still works.

Is It Possible For A Piece Of Direct Mail To Induce A Heart Attack?

After you get a prospects attention with your advertisement you're only 25% finished. The next step is ultra sensitive and is ignored by most marketers today. This article teaches you how to take a person from interrupted to engaged.

Attract More Qualified Leads: 5 Ways to Get More and Better Prospects

It's not enough to lift response rates -- for meaningful business results, you need to attact stronger, more qualified leads to your business. Here's how. From the author of Writing Copy for Dummies.

IT Marketing: Improving Postcard Response

IT marketing requires your postcards to be well-written, time sensitive and limiting. A sense of urgency with well-written copy makes the most effective postcards for IT marketing.

IT Marketing: Postcard Case Study

IT marketing is well-served by mailing targeted postcards. Don’t expect a huge return on your investment by just sending out a few hundred cards for your IT marketing.

Does Direct Mail Marketing Still Reign Supreme?

Despite new technology, is direct mail marketing still a highly-effective marketing strategy and how does it rate against more general forms of advertising out there?

How To Punch Up Your Salesletter For Greater Response

Recently a famous internet marketer revealed the secret behind how he got a massive response to the launch of his product. This marketer made his fame when in a single day in August 2004, he generated one million dollars on the sales of his product. Here's the secret...

Abbreviated Campaigns in Regional Marketing

So often we watch businesses launch marketing campaigns and often they fail to achieve the desired results because they do not take into consideration the many aspects of the region; but this is not have to happen.

8 Secrets of a High-Response Order Form

If you pay attention to these 8 important points, your Order Form will become a potent tool in increasing your sales and/or donations instead of just another piece of paper heading straight for the thrash bin.

On-site Mobile Detailing Strategies for Office Complexes

You know one of the greatest things that a mobile auto detailing business can do is to hook up with a large property management company, which leases out office buildings and office complexes. Why you ask?