PS - Keeping your Printing Costs Low

If you have a low budget for your printing project, whether it is a business card printing services or postcard printing services, there are better alternatives that you can do in order to keep your ...

IT Marketing: Direct Mail Tips

IT marketing can include direct marketing materials. To get a good response, address the readers’ problems and needs instead of yours in your IT marketing.

Marketing - Do You Make this Direct Mail Mistake?

What is the key to direct mail success? Learn why it's essential to make an offer in your mailings.

Improve Your Direct Mail Success Rate With Our 6 Top Tips

A mailing list of valued customers is probably one of the most valuable assets your business could own. But how do you start to build a list of loyal customers for your business? One of the most effective ways of building your customer list is to use direct mail. But running a successful direct mail campaign is not as simple as purchasing any mailing list, writing a mail shot, and sending it. To be successful, your mailing campaign needs careful planning. These are our six tips to planning a successful direct mail marketing campaign.

Direct Marketing Defined - Metcalf's Law

Do You Understand Metcalf's Law?

Donor Newsletters Boost Direct Mail Donations Without Asking For Donations

I have a client whose direct mail fundraising program is in trouble. I think you can profit from his predicament. I know he is going to.

Rambling of a Network Neophyte

The trials and tribulations and aspirations and achievement of a new network marketer.

In Direct Mail Marketing Copywriting, Specifics Outsell Generalities

Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.”

Don't Always Make Direct Mail Headlines Positive

The most powerful headline I ever read and acted upon was a negative headline. It changed my life.

Supervisory Excellence: The Way I See It

Supervisors' roles in today's business.

Direct Mail Cycles and What You Can Do About it

If you run a business, which sends out advertising thru mailers such as Money Mailer or Coupon Savers and you offer some sort of discount you will notice many people coming in with these coupon offers.

'Short' Copy or 'Long' Copy - Which Works Best?

For anyone involved in the development of a marketing message, there has been a long-standing debate for which there is no absolute answer. That debate has centered on whether it is better to use sales copy in advertising, direct mail, even brochures or websites, that is 'short' or 'long.'

Direct Mail Marketing Company Says Sell Your Offer, Not Your Premium

My wife received an irresistible offer in the mail the other day. So she didn’t resist.