Premiums in Request Letters Asking for Donations: Examples, Samples of Pros and Cons

Q. What is a premium? A. In direct mail fundraising letters, a premium is an item offered to a donor, usually at no charge, to encourage the donor to make a donation.

4 Great Ideas to Fund Raising

Fund Raising is not an easy task. Lots of time and effort must be put in and the returns are often not predictable. I can help you out by giving you some GREAT, proven ideas to raise funds for your event.

Can You Afford Not To Advertise?

The importance of direct advertising. The cost per contact formula. How much is a customer worth to you?

7 Different Fundraiser Letters

Fundraising letters come in many varieties. Before asking your copywriter to draft a fundraiser letter for your organization, perhaps you might want to consider the possibilities

Fundraiser Donations - How Much You Should Ask For?

What is your per-piece cost and response rate?

Direct Mail 02: The Stationary

The first article in this series focused on Direct Mail and Mail Order with emphasis on classified and print ads and on mailing lists. This segment considers the value of the stationary that you use to sell your message to potential customer.

Good Direct Mail Sales Letters Are Like Good Salespeople

Want to improve your sales letters? Compare them with newspaper classified ads for salespeople. What employers look for in a salesperson, you should look for in a sales letter.

Supervisory Excellence: The Way I See It

Supervisors' roles in today's business.

'Short' Copy or 'Long' Copy - Which Works Best?

For anyone involved in the development of a marketing message, there has been a long-standing debate for which there is no absolute answer. That debate has centered on whether it is better to use sales copy in advertising, direct mail, even brochures or websites, that is 'short' or 'long.'

Direct Marketing for Water Companies and Conservation

Direct marketing and direct mail campaigns for water companies can help with water conservation by constantly reminding consumers and homeowners to save their water. Many small businesses also need to save water and conserve, but often they do not.

Business To Business Mailing Lists

The most crucial factor for the success of a company’s direct mail campaign is the quality of its business-to-business mailing (B2B) lists. Targeted direct marketing fetches the best responses. Targets for B2B lists are constantly in a flux, however, with businesses constantly opening, closing, and relocating. Inaccurate lists or lists that contain dated information lead to missed targets, which brings the response rate down.

Write A Personal Letter To Make Your Customers Fall In Love With Your Business

How to use personal letters to keep business walking through your front door. By writing a well-written personal letter to your business prospects you show them that you care about them as individuals and value their business. It's a powerful tool if used effectively.

How to Make Direct Response Work One Step at a Time

One efficient method is to use of the multi-step process in direct response marketing. For example, single-step marketing could...