Direct Mail 03: The Message

In the previous two segments of this series we mentioned methods of contacting potential customers by classified and print ads and also the stationary used in direct mail contact including the use of postcards. In this article we give some hints on what is called copywriting or the art of selling your stuff.

On-site Mobile Detailing Strategies for Office Complexes

You know one of the greatest things that a mobile auto detailing business can do is to hook up with a large property management company, which leases out office buildings and office complexes. Why you ask?

Consumer Mailings

One of the best ways to remind your customer about you and what you do for them is to keep them on a consumer mailing list. This is one of the best ways to maintain return customers.

Model for Lasting Greatness

To succeed in Direct Marketing, there are factors that are critical to success that should and must be learned, developed, and practiced.

Avoid Direct Mail Campaign Response Rates That Are Disastrously High

I once wrote a direct mail piece that generated a dreadful response rate. It was too high.

Designing Strong Direct Mail Letters

Creating strong and effective direct mail letters takes particular attention to small details and making the piece as readable and clear as possible.

Hurricanes and Direct Marketing Campaign Issues

If your business relies on direct marketing campaigns and uses such companies as Money Mailer to send out coupons you may find yourself in a world of hurt during times of catastrophic hurricanes, which hit nearby regions.

Business Mailing Lists

A business mailing list is a collection of names and addresses used by a business organization or marketer to send promotional material to a targeted group of recipients. A targeted mailing list is a more cost-effective advertising strategy than the other tools of the trade. Directly contacting a specific group of people can help an advertiser skip the cost of sending the ad randomly to many people who might just ignore it.

Direct Marketing for Mobile Fleet Washing Businesses

If you own a mobile Fleet washing business or a pressure washing company then you should consider using direct-mail advertising to get to the clientele that you are interested in. There are many ways to do this and one of the easiest ways is to get with a direct-mail company that sends out packages and coupons out to specific ZIP codes.

Direct Mail Sales Lead Generation Success Involves Three Numbers

You will succeed at business-to-business direct mail sales lead generation if you master three calculations, and your response rate is not one of them. Your response rate tells you only a small part of what you are doing correctly.

Boost Email Marketing Open Rates by Sounding Like Grandma in Your Direct Email Advertising

The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma.

Can Having a Unique Product or Service Help You Market Your Business?

Of course it can! But do you have unique product or service? Or is yours like everyone else within the same category? No, really...

Increase Your Marketing Response, Profits And Sales By Over 500% - Fast

Would you like to be able to quickly and easily increase the response of your marketing promotions by 500%? Here's one way to do it: