Do Marketers Need To Be Different To Be Direct?

Marketers are under intense pressure to drive sales results from marketing activity. To deliver the result, marketers are turning to direct marketing, a variation on their core trade. But do the skills of traditional marketers translate into Direct Marketing success? I believe the answer is a resounding no. What’s more, the discipline of Direct Marketing is, unfortunately, suffering at the hands of the uneducated. The reason lies behind a formulaic approach to targeting and segmentation, frequency of message and a failure to explore the creative boundaries and personalisation that only direct marketing can offer.

How to Make Direct Response Work One Step at a Time

One efficient method is to use of the multi-step process in direct response marketing. For example, single-step marketing could...

Neglect the Envelope and Your Direct Response Could Get No Response

You could spend hours on your direct response letter, but if you don't spend some time on the envelope, all your hard work could result in zero results. Find out how to get prospects to open your direct mail.

Business Post Cards: Five Factors To Consider

Should you create and mail business post cards on a small business advertising budget?

Lift Note Advice From A Direct Mail Services Company Copywriter

Know one of the quickest ways to boost the effectiveness of your direct mail sales letters? Mail two letters instead of one, in the same envelope.

Address Labels - Useful Tips

Making address labels for letters and parcels can be a real chore.

The spirit of CRM

CRM is an approach which diversifies the customer facing processes, according to Customer groups of different value to the Enterprise. CRM is about tuning the consumption of Enterprise resources, in order to provide increased value to the valuable Customers.

How To Use Direct Mail Marketing To Your Advantage

Direct mail marketing can be a good way to help your companies profits rise just a little over some time. You can send out mail to people that fit your criteria of people that you are aiming your product at. And then you can see what the response is like.

Notes for Newbies - Part Nine - Sales Letters & Sales Copy - Part II

Here is more information on sales letters and sales copy every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Direct Mail Campaigns: Tips For First Time Solution Providers

Direct mail campaigns are a great way to reach many prospective clients in one shot. Including personal information, adding testimonials, and making free offers are all excellent ways to improve the outcome of your direct mail campaigns.

Notes for Newbies - Part Sixteen - Building Your Website

Here is information on building a website every newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

B-to-B Direct Mail: Don't Get Lost In The Details

It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: the list, the offer and the results.

Frequency & Monetary Analysis For Subscription Based Services

Subscription based services involve the continuous usage by a Customer, often based on a contract. Common examples are: bank accounts, credit cards, fixed & mobile telecommunication services, internet access service. In the case of subscription based services, the frequency of use can be easily derived, since each service usage is recorded. In the case of bank accounts or credit cards, each account or card transaction is recorded. These transactions are handled by banking systems in order to produce monthly balances or Customer invoices. In the case of fixed & mobile telecommunication services, each phone call is captured in a CDR record (call detail record) along with details about the call (calling & called number, time of day, duration, cost band). These usage records are processed by the billing systems, in order to produce Customer invoices.