Notes for Newbies - Part Four - Your Business Model

Here is information on your business model every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

What Do You Sell?

Make $1,000.00 to $1,500.00 more on every job.

Real Estate Postcard Ideas – This Town is a War Zone

This real estate postcard idea is brought to you by Brandon Cornett, the Texas Department of Transportation, and the City of Cedar Park, Texas. If that seems like an unusual trio for postcard marketing advice, let me explain.

Database Marketing - in Search of Statistical Significance

The goal of database marketing is to increase marketing efficiency & Customer lifetime value, with the smart use of Customer data.
Database marketing is based on Customer information related to:
• Customer behavior
• Customer profile & demographics Predictive models based on both behavioral & demographic data, can outperform Customer groupings based solely on behavioral data (like RFM).

Real Estate Marketing Postcards - 3 Powerful Strategies

Having worked for two direct mail and printing companies, I've seen my fair share of real estate agent postcards. Once in a while, I would see original, well-thought-out and powerful strategies that made me sit up and take notice. Here are the top three.

Notes for Newbies - Part Eleven - Networking, Mentoring and Some Magic Words

Here is information on networking and mentoring every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Direct Mail Post Cards For Network Integrators

Direct mail post cards are a popular means of marketing to potential customers. To be effective, a statement about the benefits of your service is the type of heading that works best on direct mail post cards.

Direct Mail Campaigns: Tips For First Time Solution Providers

Direct mail campaigns are a great way to reach many prospective clients in one shot. Including personal information, adding testimonials, and making free offers are all excellent ways to improve the outcome of your direct mail campaigns.

B-to-B Direct Mail: Don't Get Lost In The Details

It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: the list, the offer and the results.

Candle Fundraisers

Fundraising is the process of soliciting funds from other individuals or foundations to provide for the day to day activities of the organization. You may want to raise funds to support certain activities in a school, to support a scholarship program for underprivileged students, or maybe you want to organize a fundraiser for your church activities like evangelistic meetings or outreach projects. Sometimes you may need a fundraiser to help the needy or victims of natural calamities.

Save Considerably with Amazon Discount Coupons

The advantages of online shopping were first utilized by Amazon.com, the leading online shop serving millions of customers throughout the world. Over the years, Amazon has rapidly expanded their business, entering innumerous segments to serve as the one stop shop for online shopping. There are a number of growing online stores which offer the same products or services, but none have been able to match Amazon's stature.

Notes for Newbies - Part Twenty - Duplication and Fulfilment

Here is information on duplication and fulfilment every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Coupon Booklet Direct Mail Costs

Well most people do not realize that coupon books that go out by direct mail have a little bit of give in their prices and you can negotiate a more favorable direct mail cost if you will simply discuss this with your direct mail coupon company compiler account executive.