Current TV Infomercials

If you stay up late enough, you might get the opportunity to watch what seems to be a regular TV show. It looks like any other show, looks professionally produced, and it may even feature an actor or celebrity you recognize. Be warned. These are not TV shows. These are actually infomercials, the modern-day TV commercials.

When Is the Best Time to Make a Sale?

TWish you could get more prospects to buy? Discover what you learned when you got your first pet that can influence how many people buy your products and services.

Why Look at Direct Marketing Jobs?

A look at the reasons why direct marketing is one of the fastest growing segment in the marketing world and why a job in direct marketing is becoming increasingly sought after.

Give Yourself an Edge over the Competition

Make a plan and stick to it is something we have all heard over the years of doing direct marketing. But here are some things you can do to edge out the competition.

What About Low Cost Advertising and Scams on the Internet?

How to find out if Low Cost advertising works and if your being scammed.

You Really DO Know People

Aren't you surprised at the number of people you really do know? Now, what's your excuse? Why are you still reading this? Why aren't you on the phone or in your car delivering catalogs?

Do You Know How To Make Direct Marketing Work For You?

It's tough for any business to do without direct mailing these days. Used effectively, this is your trigger to sales.

Use Direct Mail To Build Your Business

How do you overcome the problem of having your direct mails labeled junk mail and trashed directly by receivers? Most servers now provide the facility of reporting the mailer as junk or spam and thus the received mail is deleted directly without bothering the receiver.

2007 Direct Mail Marketing Strategies for Entrepreneurs

Often small businesses are squeezed for cash flow and yet we know we must advertise if we want to expand and get new customers. As our businesses grow we know that most of our customers will continue to come from word-of-mouth advertising, where happy and satisfied customers tell their friends to shop with us and buy our products or services.

An Introduction to Direct Mail Marketing

Direct mail marketing is now being used by many large retailers like Macy’s or Wal-Mart in order to reach their customers. These businesses often send out sales flyers that highlight what will be on sale in their store that week. Retailers also send them out if they have special sales.

Real Estate Postcard Q&A: Should I Use Handwritten Notes?

As with many things in real estate postcard marketing, you must weight the pros and cons of handwritten notes to see if they're right for you. So let's look at some key advantages and disadvantages of using handwritten notes on real estate postcards.

Real Estate Postcard Q&A: What Headlines Work Best?

The kinds of headlines that grab attention have the following things in common... 1. They are relevant to the reader.
2. They get their point across right away.
3. They omit needless words.
4. They promise the value of what's to come.
5. They're interesting!

Real Estate Postcards: How Do I Drive Web Traffic?

Before we talk about using postcards to drive traffic to your website, we have to address the lead-generation factor. It's critical that you have some form of lead capture on your website. Without lead generation, you have no way to capitalize on your website traffic and connect with visitors.