Sometimes I like To Be Teased

Producing an outer envelope without a teaser is a technique that has proven to lift open rates and, in turn, response rates. Receiving a mail piece from a trusted company (especially from a financial partner like your bank or mortgage company) requires no additional messaging to get you to open it. The curiosity and worry that it is an important document is enough of an incentive to break out the letter opener. But sometimes I like to be teased! Frequently, companies assume too much when sending out direct mail. No matter what type of company you are, if you don't play your cards right, you run the risk of watching your direct mail program go down the toilet or worse, your brand damaged in the eyes of your most profitable customers.

A Special AGEL Message from MLM Legends Ann & David Feinstein

In an extraordinary unconventional move in the MLM industry, AGEL continues to break industry records and has launched in 38 countries with the recent addition of 20+ European nations. There is a real window of opportunity here NOW, to get ahead in the race, before most people even know there is one.

Go Fishing In Your Network Marketing Business

Successful network marketing requires many things but one of the most important of all is to get started.A lot of people put off prospecting and making contact calls because of FEAR.

Direct Mail - Don't Forget The Envelope

Good reasons why you should plan your envelope with the same care as the design and copy.

Direct Mail - The Deadly Sin Of Not Testing

PRimer on testing response from direct mail packs.

Stamp Yourself and Go By Mail

To get your mail piece noticed, start by working backwards. Take a stack of mail from your home to work tomorrow. Place it square in the middle of your oversized conference table. Sit and stare at that pile of mail for awhile. What could you do to get your envelope noticed among all the others?

Sometimes Direct Marketing Should Be Anything But Direct

Directing marketing is a game of science - played with numbers - and judged by miniscule fractions of rates. Rate cards. Outer envelopes. Real versus fake signatures etc. And what does all of this exactness tell us? That life is an inexact science of course.

8 Direct Mail Secrets for a Higher Response Rate

To be successful with direct mail sales letters, there are several strategies you can use to increase response rates.

Introvert's Guide to Successful Network Marketing

If network marketing is all about sales, does it mean only extroverts and natural salespersons can succeed? Can an introvert make it to the top without selling? Read on to find out.

MLM Training - Who Needs It?

Proper MLM training, not just hype, is critical for your success. Most network marketers jump in without the proper training; make sure you do what the successful do- get trained!

Real Estate Postcard Marketing: Postcards + Website = Leads

After being exposed to thousands of real estate postcards daily over a long period of time, I've learned one thing above all else. Most real estate agents are not combining their postcards and websites as effectively as they could. Here's how to avoid making that same mistake.

How To Write A Powerful Sales Letter

To write a sales letter that does the job it is supposed to do and generate sales, there are several strategies you should use in every sales letter you write:

The Online Marketing Formula

The online marketing formula is not only one of an ever changing strategy but also a different style of business from main street. The atmosphere on main street is one of direct contact.