The Law of Dissatisfaction - How To Motivate Prospects

Dr. Albert Mehrabian, Professor Emeritus of Psychology, UCLA is best known for his 7%-38%-55% Rule that states 55% of communication is attributable to non-verbal behaviors like body language and facial expressions; that 38% of communication is attributable to voice including volume, tone, pitch, cadence, and quality; and only 7% of communication is attributable to the words used.

Revealed - Why You Should Fire Your Advertising Agency And Start Using Interactive Marketing!

Advertising agencies are in the doldrums that is because the services they provide, the way they should be paid and their relationships with their clients are all in jeopardy. There is much uncertainty, much debate, much nervousness, and no sign of any resolution to the problem. Certainly one of the things agency people have lost sight of is that advertising, like all marketing functions is done to make money!

Finally The Truth That Dare Not Speak Its Name Is Beginning To Emerge!

The industry must adapt to a coming world where consumers enjoy total control and will no longer tolerate tedious commercials that hold them hostage to messages they care nothing about. There are still a lot of people in the business that don't accept what is about to happen. That is myopic. Perhaps it is time for the advertising and TV industries to get contact lenses, because the latest research suggests that trouble lies ahead. However it is what was not said in the article that confirms the impression that most people in the industry(s) still do not understand what the process of communication is all about.

When You're Hot And When You're Not

In every industry the popularity of products and services go in cycles. Some cycles are slow, others are of amazing velocity which brings opportunities and risks. Those who are attuned to these market dynamics can take advantage of these changes in their marketplace, but must manage the risks.

Response and Profit Boosters

How to increase your response ratio and your profits up to 1800% guaranteed - just by changing a few words of your sales copy.

How About Having Your Own Unique Personalized Business Cards?

Everyone most likely has seen a business card and knows what they look like. Business cards are fairly standard and collectively include common information such as an imprinted advertising message of one's name, business name, logo, type of business or products offered - all on one small piece of thin pasteboards.

How Do I Reach My Existing Customers?

You can look at marketing or advertising your business as a two step process. Your advertising brings in new customers, and it keeps existing customers. It is all too easy to forget that second step in trying to reach the first. Studies show that you will spend significantly more per person in gaining a new client that you will in keeping an existing one. So, how do you generate sales from your existing clientele?

I Need You To Need Me

In a world with an infinite number of information options, the successful communicator will always be the one who offers what his audience wants to hear.

How Can a Voice Over Artist Help You?

Even though they hear them all the time, in many surprising places, many people may not be aware just how prevalent professional voice talent is in this world of ours. There is simply a lot of need for professional speaking to make certain projects happen. It's just that we are so used to hearing it, we hardly even notice it. But if you have a project that could benefit from professional voice talent, it is in your best interest to consider the many ways that voice over artists can be useful.

How To Write Subject Lines That Get Your Autoresponder Messages Opened

If you're using email marketing to build trust with your prospective customers, particularly if you are using a series of autoresponder messages, your biggest challenge is to get your readers to actually open your messages. There are some time-tested methods you can use that will greatly increase your chances of getting your messages read.

What are Corporate Gifts?

You may already know that promotional items are an important part of advertising your company and getting the word out, but what are corporate gifts and how do they help promote your company?

How To Use Corporate Gifts

Even if you can define what corporate gifts are - you may have even more trouble answering the following question: how to use corporate gifts to your company's best advantage.

How to Pick Promotional Items for Your Business

There are a few basic staples of promotional items - pens, pencils, notepads - but how to pick promotional for your business that will really stand out among the rest is another matter.