Why Use Product Promotions?

We all know that one of the most important parts of advertising is getting your name out to prospective customers - but why use product promotions for that purpose instead of a different method?

How to Pick Promotional Items for Your Business

There are a few basic staples of promotional items - pens, pencils, notepads - but how to pick promotional for your business that will really stand out among the rest is another matter.

Stumbling Forward and Going Nowhere

Stumbling is what most people do in their lives. We try to gain some momentum in our lives and hope we don't fall flat on our faces. We rely on our past experiences to guide us to the next step...

Top 10 Habits of a Database Marketer

Name your most valuable company asset: Inventory? Equipment? Employees? If you've got customers, your number one asset is your customer list. That's because the fastest way to grow your business exponentially is to squeeze every drop of profits

Ten Questions for Effective Communications, Part 1

Business owners communicate more effectively with customers and market members. Part one answers questions one through five. Factual information to determine personality and social characteristics.

How To Turn Little Details Into Big Sales - Find Your USP

You are not your competition. So, why are you trying your hardest to look like them, sound like them, and perform like them? Don't follow the throng! Find your USP and multiply your marketing dollars!

Community Marketing Online - 20 Benefits of Marketing a Hometown Business Online

What benefit does a brick and mortar business get from online marketing? Well, these days folks look online before they pick up a phone book, so if you’re not listed online and your competition is, you lose business.

Remind Yourself Why You're A Mortgage Professional

If you want to rejuvenate yourself and find an extra incentive to push you forward with your small mortgage business, take a moment or two to remind yourself of exactly why you're here. Read how...

Incentive Generated Leads, Should You Use Them?

Incentive generated leads can quickly build your list in a very short time, but leads that are generated improperly can also destroy your online marketing efforts. The key to utilizing incentive generated leads is making sure the 'incentive' you are offering also identifies your potential prospect as a buyer.

Marketing Tips for Your Company Website

Nowadays, staying competitive involves more than just having a website - retailers need to maximize their web presence. This involves a combined effort of leveraging your website, integrating online and offline marketing efforts, and communicating effectively online.

Market Your Business With Videos - 3 Easy Ways

Videos are one of the most popular ways to market your business. Learn about 3 easy ways to market you and your company by making your own.

Market Your Business With Videos - How to Get Started

Marketing your business through videos is more popular than ever. By doing some upfront planning, you'll make the entire video creation process faster and easier.

Information Marketing - How to Get Clients to Pick Up the Phone and Call You

The word 'marketing' for many coaches, consultants and other solo-preneurs is little more than a dirty word! It's something that they don't consider to be congruent with the ethos of a service based business and many people I meet have a distinct aversion to it because they associate it with sales. Here are just some of the ways in which info marketing will have you attracting tons more clients and make you tons more money.