How to Get Noticed in the Sea of Emails

Here's a lil' email trivia for ya. It is known that there are over 3 billion emails sent everyday. And over 55 billion email spam sent everyday. Let me repeat, thats billiuhn not milliuhn.

How To Avoid Restaurant Sales Stagnation

Restaurant Marketing experts contend that there are four ways in which hospitality businesses can improve their financial performance. None of these ways are mutually exclusive, so you can try any combination of these four variables at any given time and in any order of importance.

Marketing - Do People Really Care How Long You've Been in Business?

Some marketing consultant talk about how you should always stress benefits, and never talk about features … and how you should always focus on the customer, and never on the company. But is that always true?

What is Promotional Marketing?

Before being able to arrive at the correct promotional marketing mix, agreement has to be reached as to the message and the audience.

How Promotional Merchandise Can Drive Your Business

The impact on your brand image can be significant with recipients of well-targeted promotional merchandise gaining a more positive overall image of your business.

Business Gifts - Mastering the Art of Business Gift Giving

Gifts are an excellent way to build client and employee relationships. But a little knowledge in mastering the art of business gift giving can make the difference between success and disaster.

Advertisers Meet the Educators - An Unlikely Partnership has Arisen and Proven Itself

Higher education enrollment is changing due to distance learning via the internet. It may be difficult to ascertain just how many people are choosing to study on-line rather than attend traditional universities, but at the Eduventures conference in Boston in mid-October, an interesting figure was cited: by 2008 1 in 10 college students will be an e-learner.

Classified Advertising: Online to Offline to Online

Test your ads online (Google, Yahoo), take them to newspapers, funnel the lead to your website, and woo them your emails until they take action.

How to Get Publicity on a Low Budget

So you need to get the word out, but you have a limited budget. Don't despair! There are PLENTY of ways to generate publicity. Here are some to get things going in the right direction...

When Customer Rewards Programs Backfire

Many business marketing gurus will advise businesses to set up a customer rewards program. However this is not always a very wise idea. For instance if you do not have a loyal customer base and you start an awards program to increase your loyalty you may find that your competition does the exact same thing and since they have a larger customer database and more loyal customers this will backfire on you.

How To Get Your Customers To Speak For You

One of the most powerful tools in marketing is the testimonial. Yet they are used by so few...

Three, Two, One - Launch My Small Business

How much should I budget for my small business launch? What if I don't have a budget? This article will give you some perspective so hopefully you will launch your business a little smarter.

How To Avoid The Impending Internet Marketing Crash

The internet as we know it may be reinventing itself before our very eyes. Either make the change or die a slow internet death.