How Sound Is Your Marketing Bridge?

Advertising and marketing is just one aspect of your business. Too often a business owner will view their advertising a separate entity from their rest of their business. The Marketing Bridge explains in detail the various elements of an effective business and how advertising is a part of the overall Marketing Bridge.

Budget And Quick Turnaround Conference Gifts

Are you working on a low budget for your conference, but still want to hand out conference gifts that make an impact? Conference gifts don't need to be expensive to be memorable.

Liquid Aqua Promotional Keyrings

The only problem with creating promotional keyrings for your customers is that even a very nice keyring is unlikely to spend a lot of time out of your customer's pockets or purses.

Plastic Pens or Metal Pens?

If you are planning on using promotional pens to advertise your business, then you are taking a great first step toward getting your company name out there for people to find and make use of.

Promotional Printed Umbrellas

Choosing to advertise with promotional products isn't really a ground breaking concept but for your company, it could be a giant leap.

Mini-Umbrellas for Maximum Business

You can give useful gifts to employees and casual business contacts while advertising at the same time without seeming tacky or tasteless.

Ten Reasons To Use Promotional Polo Shirts

Dressing your staff in promotional polo shirts at events, fairs and conferences can provide a quick and easy way for prospective customers to identify your representatives, and project a professional yet casual image.

Setting the Style With Promotional T-Shirts

Promotional t-shirts can help you set the style at your next trade fair or public event. Apparel printed with company logos have become hot fashion items, and t-shirts are no exception.

Trade Show 101

Every trade show presents its own unique challenges, but there are a number of features that are common to all trade shows. Whether you are attending a local Chamber of Commerce show or a well funded national show, there are a few general guidelines you can follow to make sure that you are well prepared and well equipped for your upcoming show.

So You Want to Write a Case Study

A case study is, quite simply, a success story. Here, learn how to write one, and how you can use it to get the most bang for your marketing buck.

D.I.Y. Production II - Production Costs

As the client you need to watch your budget and as your design firm we design with those costs in mind. However, even when both client and firm have the best intentions on staying within a budget we must weigh project features against costs and make some tough choices.

D.I.Y. Production IV - Press Checks

So you've selected your vendor, worked out the cost, pre-pressed your files and off they go. This is the time where you will await glorious days if not weeks for your project to come to fruition. You've seen your file on computer and life is good. I am here to tell you it is not and I will even let you in on a secret, just because your computer can create it does not mean that the printer can print it. I know, you're shocked, hence the purpose of proofs and press checks. I'll explain as I give you some insight into press checks.

DIY Production V - The Outcome

Finally, you are getting to see the results of weeks and months of hard work You've reviewed a proof and seen a sheet come off press to make sure everything was just right. Ah, but there are things that you will have to see when it is all over to truly know the outcome of everyone's labor. I will discuss your surprises here.