Differentiation Can Be a Niche Market

So many times I spoke to customers over the counter who travelled miles to our store for the rare part for that rare car that no one else had. Or because they knew from experience that no one else would have the part they started with us first.

Using Splash Pages and Lead Capture pages

Learn how to create a quality splash or lead capture page. With simple instructions on design and promotional strategies. If you are not using a splash or lead capture page on the traffic exchanges you are losing a lot of money.

How to Set-Up a Trade Show Display for Your Products

When you are setting up a trade show display for your products, it is important to keep in mind that the two primary reasons for participating in trade shows are (1) to increase name recognition for your company and (2) to generate leads.

Trade Show Costs

What does it cost to exhibit. Hints and tips on working out your exhibition or trade show budget.

Learn How To Make A Web 2.0 Site That Will Make You Cash

Learn how to build a web 2.0 site that will make you money and drive extra traffic to your website.

Every 1000-Watt Station Can Help - A Strategy for Today's Talk Radio Scene

There's no doubt that talk radio is a great vehicle for authors, because it allows them to give in-depth answers and puts them in direct communication with people who may want to buy their book.

Customer Referrals - Three Strategies for Increasing Them

If you want to dramatically increase the number of people referring business to you, it's important to follow three easy steps: ask your customers for referrals, follow up in writing, and cultivate your biggest advocates.

7 Ways to Keep Customers Coming Back to Your Site

Discover how targeted online content, that engages your customers, is a smart way to encourage regular visitors.

Swiss Army Knife - Stainless and Serviceable

There's no doubt the Swiss Army Knife is no ordinary kitchen knife. It's been to battlefields and homesteads. It has seen campfires and bloodshed. It has lain in the hands of settlers, generals, and boy scouts. In fact, it has roots so firmly entrenched in human history you can't hack it off. More importantly, it remains as popular today as it had been more than a hundred years ago.

Create a Vision Board

Its an oldie but a goodie, the Vision Board exercise. Sometimes called a Vision Collage, Treasure Map, Vision Map, etc. A wonderful, graphic way to define and align with what you really want.

Power Supply at Trade Shows

When you are trying to cram over one thousand exhibitors into a single room, electricity becomes a scarce commodity. Each exhibitor wants their display to be the biggest and brightest, so this article will aim to provide helpful tips with regards to electricity use and power supply at trade shows.

Large Format Printing for Trade Shows

Large format printing is an integral part of any legitimate trade show display company. The most crucial element of any booth is the graphics that are supported by your display structure. Graphics contain your company's colors, logo, and important messages for attendees, and should be the primary focus of your display structure.

Marketing - Practice What You Preach

When I meet a professional for the first time, I want to know if they practice what they preach. It's too easy to tell others to do something. I'm looking for a disconnect between someone's image and actions.