Useful Advices - Business

When someone looks at 'selling' as a career choice for the first time, it's natural

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to have some doubts as to whether they can succeed in the field or not. I'm confid

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ent when I tell you, 'Yes you can succeed!' Here's why.

No doubt you have heard th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e cliche 'natural born salesman', right? To that I say, rubbish! There is no such t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hing. Selling is not a profession governed by physical characteristics like some sp

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

orts or even some jobs or trades are. You aren't going to be an NFL lineman if you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

are 120 pounds or a Kentucky Derby jockey if you are 350 pounds, are you? Poor hors

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e!

There are large numbers of professions and jobs where success and failure is de

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

termined, or at least partly influenced by certain physical characteristics that an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

individual either possesses or doesn't. The selling profession is not
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

> one of them.

Selling is a skillset developed in the salesperson's mind.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

This means that, provided a person has a reasonable I.Q. level which allows the re

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tention of information, a desire to succeed along with a willingness to learn and t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o take the appropriate action, he or she can be successful. It's a matter of person

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

al choice.

I've seen very successful salespeople come from all walks of life, all

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

types of backgrounds both socially and economically and in all age groups. There is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

no 'natural'. There is no perfect stereotypical salesperson. Mastering selling is

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

simply a matter of personal choice and taking personal responsibility.

I invite yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u to review all 8 articles in this series. When you do, I'm quite sure that you wil

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l see the possibilities that are available to you if you choose selling as a career

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - Selling, a Great Career Choice, Part 4 of 8, Yes You Can Succeed!

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