Tags |
|
|
Links |
|
|
Useful Advices - The Aim of the Name
Large corporations spend lavish amounts seeking names for
their products that grab a consumer, or convey positive
feelings. Book authors do the same. As do magazine writers.
So, s
So, s
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ay you are planning something that needs a name: your
new company, a speech, an article, your website, your email
address.
STOP! Stop, and think.
Don’t go with the first thing th
STOP! Stop, and think.
Don’t go with the first thing th
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
at hits you. Think about the
aim of this endeavor. What are you trying to convey to those
who will see or hear it?
Joe Black, for example, has been selling life insurance for ye
Joe Black, for example, has been selling life insurance for ye
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
rs, is now planning to incorporate, and needs a name for
his new company. He likes the ring of Consolidated Advisors
& Financial Associates Inc.---CAFAI for short.
Whoa, Joe!
Wha
Whoa, Joe!
Wha
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t’s the aim of the name? Is it to impress people with a
long, unwieldy, impersonal, remote-sounding phrase? Or is it
to convey the same reliable, personal service that Joe Black
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s already known for?
The answer is obvious, Joe. Incorporate under your own name. Joe Black, Inc. has the benefits of continuity, credibility, recognition, reliability, and stabil
The answer is obvious, Joe. Incorporate under your own name. Joe Black, Inc. has the benefits of continuity, credibility, recognition, reliability, and stabil
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ity---none of which
attach to CAFAI.
A speech is different. Speeches, and articles, need names that grab people. Unless you’re a famous person, or talking about a famous person,
A speech is different. Speeches, and articles, need names that grab people. Unless you’re a famous person, or talking about a famous person,
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
enterprise, or event, you need some
other way to attract their attention.
And all you’ve got to work with is the title. So look over what you’ve written, and write down all the di
And all you’ve got to work with is the title. So look over what you’ve written, and write down all the di
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
fferent titles
you can think of for your work.
As you look at each of them over, ask yourself if you’d go to a talk with that title. If not, cross it out. Now try to shorten the
As you look at each of them over, ask yourself if you’d go to a talk with that title. If not, cross it out. Now try to shorten the
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ones that are left. The fewer words the better.
Do any of them have a bit of mystery, or wit, or maybe an interesting play on words?
Need some stimulus? Go to the library. Fiction.
Do any of them have a bit of mystery, or wit, or maybe an interesting play on words?
Need some stimulus? Go to the library. Fiction.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
Mysteries.
Look over the titles. Which ones stir you to pull them out,
and scan a few pages? Why?
Can you see anything in their titles that you might use in your speech or arti
Can you see anything in their titles that you might use in your speech or arti
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
cle title?
A speech or article is a transitory thing, so needn’t take too much of your time. But you’ll be stuck with the name of your company for quite a while, so devote much mo
A speech or article is a transitory thing, so needn’t take too much of your time. But you’ll be stuck with the name of your company for quite a while, so devote much mo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e time to
getting it right.
Your website, and email address are in between. Not as temporary as a speech or article, but probably not as long- lived as your corporation.
The aim
Your website, and email address are in between. Not as temporary as a speech or article, but probably not as long- lived as your corporation.
The aim
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
of these names is to reinforce your company's image,
and remind people of your business identity.
So Joe Black's web site could be named joeblack.com, or, if he wanted something
So Joe Black's web site could be named joeblack.com, or, if he wanted something
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ittier, BlackInk.com, and his email
address could be joe@blackink.com.
Joe, like most of us, has other interests than his business. He’s a birdwatcher, and is planning an online n
Joe, like most of us, has other interests than his business. He’s a birdwatcher, and is planning an online n
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ewsletter and
website for others with this hobby who already know him.
A good name for his ezine could be Black Birds, and for his website www.blackbirds.com, then his e-address f
A good name for his ezine could be Black Birds, and for his website www.blackbirds.com, then his e-address f
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
r it could
be joe@blackbirds.com.
Sometimes you can’t make such an apt connection. For example, when my ezine, which focuses on the marketing of financial services, was created
Sometimes you can’t make such an apt connection. For example, when my ezine, which focuses on the marketing of financial services, was created
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
it needed a name. I liked the acronym
"TIP". But what could name I expand it into?
Here’s a few that came to mind:
Here’s a few that came to mind:
* The Insurance Practitioner * The Intelligent Planner * T
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e Insightful Provider
* The Interested Ponderer
* The Insurance Professional
* The Incorporated Practice, etc.
To say nothing of all the variations that can be rung by swit
To say nothing of all the variations that can be rung by swit
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ching the adjectives around.
See what I finally decided on at: http://www.eTIP.ca/
-----------------------------------------------------------.
Copyright 2005, Donald F. Pooley, Inc
See what I finally decided on at: http://www.eTIP.ca/
-----------------------------------------------------------.
Copyright 2005, Donald F. Pooley, Inc
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.usefuladvices.org.ua/article/8289/usefuladvices-The-Aim-of-the-Name.html">The Aim of the Name</a>
BB link (for phorums):
[url=http://www.usefuladvices.org.ua/article/8289/usefuladvices-The-Aim-of-the-Name.html]The Aim of the Name[/url]
Related Articles:
Virtual Seminars - Do They Really Work?
Beginning Your Fitness Regimen - Successfully
Bookmark it:
|