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Useful Advices - The Rising Power of Social Media Optimization
Social Media Optimization (SMO) is perhaps the best kept secret these days in the field of search engine optimization. But what is it, and how can you harness its power?
Loosely defined, social media optimizati
Loosely defined, social media optimizati
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
on is a form of search engine optimization which targets the increasingly popular user-driven content bookmarking sites such as digg.com as sources of both traffic and inbound linkage. This type of SEO strategy
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
can best be described in more traditional terms as an aggressive viral marketing campaign, in which user driven content forms the "word of mouth" necessary to create a buzz in the online community regarding a pa
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
rticular web site.
Huh? Let us address some key terms one at a time.
Social media can be defined, for our online purposes, as any web site in which the content of that site is primarily user driven. In other w
Huh? Let us address some key terms one at a time.
Social media can be defined, for our online purposes, as any web site in which the content of that site is primarily user driven. In other w
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ords, the site owners don't create the content, the users do. Some familiar examples might be blogger.com, myspace.com, facebook.com, and similar sites. It would also include social bookmarking sites, which are
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
becoming evermore popular these days, especially by users in their 20's and 30's.
A social bookmarking site is a site such as digg.com. There are many of them. These sites generally operate as a way to store In
A social bookmarking site is a site such as digg.com. There are many of them. These sites generally operate as a way to store In
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ternet bookmarks online. Think of the familiar "Favorites" folder in your browser. Well, social bookmarking sites do the same thing, but take it a step further. First of all, social bookmarking allows a user to
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
post his or her favorite articles, news stories, or web sites online as opposed to on their local machine. Secondly, these bookmarks are public, so that anyone can browse them and find sites that other people ha
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ve bookmarked. Finally, many such sites offer additional functionality, such as user-driven ranking or voting and the addition of public comments to each bookmark.
So how can this be used for search engine opti
So how can this be used for search engine opti
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
mization purposes? Well, it is important to rember that the proper goal of search engine optimization is not just rankings, but traffic, and not just any traffic but qualified traffic. It serves no business purp
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ose to be #1 for a term not relevant to your site, or to recieve loads of unqualified traffic to your site that will not result in a conversion to sale. When SEO is considered in this context, which is the prope
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
r one, things begin to make more sense.
Social media optimization involves a number of things, which will be detailed in later posts. However, generally speaking, the bookmarking of your site's content to socia
Social media optimization involves a number of things, which will be detailed in later posts. However, generally speaking, the bookmarking of your site's content to socia
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
l bookmarking sites creates both inbound linkage, traffic, and a "buzz". It is a wonderful way to "get the word" out about your site in short order.
The other advantage of social media is that it does create it
The other advantage of social media is that it does create it
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
s own sort of internal quality control. Those who choose to spam a site with low quality posts will generally get voted down by the social community. Of course, bad publicity is better than no publicity, but we
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
would all rather have a positive buzz about us given the choice. The creation of quality, useful, informative content is crucial to generating a positive buzz about your site.
Social media optimization involves
Social media optimization involves
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
more than just the act of bookmarking your site, however. It also involves making your site easy for others to bookmark as well. This is usually accomplished via a series of bookmarking icons placed somewhere w
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ithin each page of the site, which allow users to post your content to a social media site with a simple click of their mouse.
Ethical social media optimization also requires the creation of quality content, as
Ethical social media optimization also requires the creation of quality content, as
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
previously mentioned. The online community simply will not tolerate useless, banal posts and the user driven model of social media fosters a spirit of creativity and originality, all of which contributes to the
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
"mashup" of Internet content. The mashup theory in a nutshell centers around the concept of an aggregated web, in which content is pulled from a variety of sources to generate a quality, relevant, and informati
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
onal experience for the netizen.
Of course there is much more to social media optimization than this, however this thumbnail sketch should serve to acclimate you with key terms and processes. Happy bookmarking!
Of course there is much more to social media optimization than this, however this thumbnail sketch should serve to acclimate you with key terms and processes. Happy bookmarking!
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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