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  • Useful Advices - Why Search Engines Like Social Bookmarking Sites

    Social Bookmarking

    A social bookmarking site is a website where many users can manage their own private bookmarks and share their favorit
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    e websites or web pages with a community of users. Del.icio.us, the most popular social bookmarking site, boosts over 3 millions of users. The
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    early social bookmarking site itlist.com was launched in 1996, but the trend of socal bookmarking won’t make the waves till 10 years later.

    Many
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    web surfers have hundreds or even thousands of items on their bookmark list. They often have hard time to find the items they’ve bookmarked and
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    the idea of an online tool as such bookmark sites are born naturally to help millions of users to better organize their favorite web pages. A soc
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ial bookmark site does more than that by allowing users to share their favorites with each other.

    How Search Engine Rank Web Pages

    All m
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ajor search engines rank web pages by quality score and relevance score. The quality scores are calculated by the links from other page since th
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    search engines don’t know how to evaluate page content. The relevance score is calculated by both on-page content and the page content that link
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    to the page. The idea is simple. A link from page A to page B is a vote to page B even though there’s no way to know that vote is “for” or “agai
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    nst” page A. The number of links to a page is a good measure of popularity of that page. Assuming we naturally ignore bad pages, link popularity
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    is a good measure of page quality. The problem with current search engines’ ranking algorithms is that majority of web users don’t know how to o
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    r don’t want to create web pages. Even for those who’ve created hundreds of pages, they spend 99% of their time on quality of page content which
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    the search engines will never know or figure it out unless you have a lot of links pointing to that page. They have no interests creating links t
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    o whatever good or bad pages. The web surfers of 2007 won’t get excited by any sites they found (which was true in 1997). The idea of measure pa
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    e quality by links is based on the observation of user behaviors ten years ago.

    Search Engines Meet Social Bookmarks

    If someone has the
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ability to collect bookmark files from all hundreds of millions of web users and process the billions of links in all bookmark files, the rankin
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    gs of web pages derived from the bookmarks would be a more accurate representation of votes to the web pages. Of course, this would never happen.
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    The closest thing to this scenario is the links on social bookmarking sites. Three million users on Del.icio.us is a statistically significant
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    sampling of the entire web user universe which is estimated at a few hundred millions. It is reasonable to think that major search engines do con
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    sider links on social bookmarking sites a very important factor in their ranking algorithm at least while ranking pages for very popular keywords


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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