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Useful Advices - Build A Better Mousetrap #1 - A Clean Slate
In order to succeed at Building a Better Mousetrap the first thing we have to do is go back to beginning. Forget about what you wanted your site to be, all the plans you made, everything you have done. Well don’t forget about it totally just don’t make it your focus. Instead start with a clean slate.
Take out a piece of paper and pen, f
Take out a piece of paper and pen, f
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ire up your favorite word processor, get a slate and some chalk, it doesn’t matter. The tools are not the important thing here, the process is what is important, that and the final outcome of course. The process we are going to do is build a business from the ground up.
It doesn’t matter if you are building a business to sell widgets (n
It doesn’t matter if you are building a business to sell widgets (n
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
t sure why that is such a popular example), promote a rock band, or build a website it all starts the same. With an idea. Spend some time writing down all the great ideas you have for a site. All the things you would love to do if you could do anything in the world. All the plans you would make. All the networking you would do. Take a fe
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
w minutes and write down everything. Then when you are done come back here.
Done? Great. Now take that long list of everything and put it away. Yep put away all those great ideas, all that wonderful planning. You can look at it later but right now we have something much more important to do than work on all those plans you have for taki
Done? Great. Now take that long list of everything and put it away. Yep put away all those great ideas, all that wonderful planning. You can look at it later but right now we have something much more important to do than work on all those plans you have for taki
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
g the world of commerce over. What could be more important? Simple. Preplanning.
Before you can build a better anything you have some serious questions to ask yourself. The building is often the fun part, but if you don’t know why you are doing it or what you really want to accomplish then you are wasting your time. Time is money and we
Before you can build a better anything you have some serious questions to ask yourself. The building is often the fun part, but if you don’t know why you are doing it or what you really want to accomplish then you are wasting your time. Time is money and we
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
don’t want to waste either so we are going to preplan. Since everyone here is mainly interested in building a better website, this will be geared towards that end.
Write down the following questions on two separate sheets of paper. Once you have two copies, put one away and fill the other one in.
The questions:
Write down the following questions on two separate sheets of paper. Once you have two copies, put one away and fill the other one in.
The questions:
- What do you
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ope to accomplish? Tough one right from the start but very important. Don’t just write “Make Money” unless that is really your only goal. Who will use it? If you are making a site for your own enjoyment than you can skip this one, but for the rest of us we want to have an audience. Question is who will that be? Who
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
will do the marketing? Are you going to do your own marketing or will you hire a professional firm? My suggestion is do it yourself! Will you monetize your site? Monetizing is not all bad and it is not all good. If making money is your goal or one of them than you need to have a way to make money even if it is just through don
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
tions. Where will the graphics come from? Are you going to do your own graphics, buy them, use free graphics some combination? Regardless of the method you need to think of it now, it might impact your overall cost and you need to give credit where credit is due. Where will the copy come from? Are you going to wr
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ite all your own articles or posts or will you hire someone to do it for you? Even if you use Guest Bloggers you are still “paying” then something whether it is in links or exposure. Think about it. Write it down. How often will the site get updated? Once a day, once a month? You need to decide on a frequency that works for y
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
u and your readers. Once a day might be enough, a hundred times a day might be too much. Balance. Who will update the site? Things change. Who will do the updates on your blogging software? Who will update the graphics when you get tired of seeing them? Who will add new stuff to your site? If you don’t own your own host and d
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
omain you might have to pay someone to do it for you. This is a cost. Write it down. Who will design the site? Are you going to use a readymade template or make something from scratch? Designing a site takes time, you will need to plan for this and adjust your startup time. If someone else is going to do it that will cost and
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
you have to adjust for their schedule. What form will your site take? Will it be a single page site? A blog? A total CMS? What is the cost to host your site? Even if you own your own server there are costs associated with hosting your site. The cost of the server for one and the cost of the Internet connection. If
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
you are buying space on a hosted server that costs too. This is a business. You need to know these costs. Write them down. What other costs are associated with your site? Everything has a cost (I think I have said that before). The better you are at understanding those costs right now the better you will understand where you
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
money is going later on. If you think there might be a charge for something write it down. How much will you need to make to break even each month? All the warm and fuzzy stuff aside a business is about making money. In order to make money you have to bring in more than you put out. What is that magic number for you? It does
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
n’t have to be exact now but you need to get an idea. If it is going to cost you $1000 a month you might want to think about scaling back a bit initially, unless you are independently wealthy in which case I know someone who would love to design your site for you. For a charge of course. How soon do you want to reach your go
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ls? Another really tough one. Think about this before you write your answer. Do you want to be self sufficient in 30 days? It is possible but not probable. Can you wait six months? Better, much better. Think about it and write it down. Ok did you get everything answered? Are you happy with the answers? If not redo them, even i
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
f you are take a few minutes and read back over them, you might want to change something. Once you are done take a break. Go job around the block. Play a game with your kid. It doesn’t matter what just make sure it has nothing to do with making a website. Do not pick up this list again for at least a few hours (I know it is hard but try)
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
better yet leave it until tomorrow.
When your mind is anywhere but on making a website, get that second piece of paper with the blank questions and answer them all again. Do not look at the first sheet just forget it is there. Then after you are satisfied with your new answers compare the two. Any surprises? Combine them together to ma
When your mind is anywhere but on making a website, get that second piece of paper with the blank questions and answer them all again. Do not look at the first sheet just forget it is there. Then after you are satisfied with your new answers compare the two. Any surprises? Combine them together to ma
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ke a single copy of the questions and answers. Read them again make any changes you think need to be made then put the list away (yes again).
Your kid, dog, significant other, or what have you is calling. Go spend some time doing something else again. Get away from that list for a while then come back when you are ready. We will be here
Your kid, dog, significant other, or what have you is calling. Go spend some time doing something else again. Get away from that list for a while then come back when you are ready. We will be here
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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