Tags |
|
|
Useful Advices - How To Win A Slogan Contest - Slogan and Branding
Do you wish to win a slogan contest? If your answer is “Yes”, it would be very helpful if you spend some time reading in order to understand the definition and purpo
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
se of a slogan.
As defined by Motto.com, “A Slogan is a short, memorable advertising phrase. When a product or company uses a slogan consistently, the slogan can be
As defined by Motto.com, “A Slogan is a short, memorable advertising phrase. When a product or company uses a slogan consistently, the slogan can be
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
come an important element of identification in the public’s perception of the product.”
As the benchmark of any good advertising campaign, a slogan or tag l
As the benchmark of any good advertising campaign, a slogan or tag l
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ine is the lasting impression it has on the consumer. A great line can be worth its weight in gold. It often plays role as the brand's core promise, rather
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
han a pithy memorable phrase. A slogan can be a call to action, not only for the consumer, but also for the entire organization and sales force.
Many companies inve
Many companies inve
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
st millions of dollars for years, sometimes even for decades, in order to 'brand' their companies with a slogan. They rack their brains trying to come up with the pe
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
rfect set of memorable words for a brand to live by. But the fact is, many of today's ad slogans are failing to register with consumers.
Let us study on the survey
Let us study on the survey
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
esult from a national poll carried out in USA in year 1999. The survey result may seem out-dated, but we still can get some good information and ideas through readin
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
g it. The survey is aimed to look at consumer awareness of advertising slogans and jingles, and whether or not these punchy pieces of copy created any connection to
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
the brand.
As an overall, 16 of the 19 lines tested were 'heard' or recognized by the survey respondents. However, many of them failed to identify which brand or pr
As an overall, 16 of the 19 lines tested were 'heard' or recognized by the survey respondents. However, many of them failed to identify which brand or pr
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
duct these slogans were linking to. For example, the line "Like a rock" was impressively remembered by 9 out of 10 respondents, but less than 40% knew this is Chevy
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
Trucks’s slogan. Nissan is worse as only 8% knew it was the originator of the "Enjoy the ride" theme line.
Therefore, the best slogan, as with the best adve
Therefore, the best slogan, as with the best adve
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rtising, should be seamlessly linked with the brand. The more a slogan -- as well as advertising -- is inextricably linked to the brand, the more effective
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
it is. From the survey, the brands that performed best seemed to share a similar pattern: brilliantly incorporate the brand name in the slogan and promote them year
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
fter year.
Undoubtedly, that explains why marketers that feature their name in the slogans, like McDonald's and Allstate, did better than others in connecting with
Undoubtedly, that explains why marketers that feature their name in the slogans, like McDonald's and Allstate, did better than others in connecting with
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
the consumer. For example, insurer Allstate's "You're in good hands with Allstate" and their competitor's "Like a good neighbor, State Farm is there" continue to be
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
identifiable and winning almost an universal recognition.
On the other hand, placing short, catchy nice wordings in a slogan is equally important. Taken the above e
On the other hand, placing short, catchy nice wordings in a slogan is equally important. Taken the above e
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
amples, you might conclude that if the lines were "Allstate: You're in good hands with us", or "State Farm: like a good neighbor, we're there", they would not have b
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
een as effective, even though the thought was the same.
As a conclusion, from my humble opinion, it is highly recommended to incorporate the brand name in the sloga
As a conclusion, from my humble opinion, it is highly recommended to incorporate the brand name in the sloga
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
n. Hope you put this into consideration when you create a new slogan for a contest.
All the Best to you
All the Best to you
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.usefuladvices.org.ua/article/7505/usefuladvices-How-To-Win-A-Slogan-Contest--Slogan-and-Branding.html">How To Win A Slogan Contest - Slogan and Branding</a>
BB link (for phorums):
[url=http://www.usefuladvices.org.ua/article/7505/usefuladvices-How-To-Win-A-Slogan-Contest--Slogan-and-Branding.html]How To Win A Slogan Contest - Slogan and Branding[/url]
Related Articles:
The Power of Many - Online Consumer Help Resources
Your Restaurant, Staff And Customers
Collaboration - Exploring Alliances, Partnerships and Teams
Bookmark it:
|