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Useful Advices - Search Engine Marketing - A Uni-dimension or Multi-dimension Practice?
Search Engine Marketing has risen on popularity charts phenomenally. Casting a spell over Search Engines, this activity/practi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
se aims to popularise a product/service/website over the Search Engines, which are searched by over 90% of Internet users who
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
re looking for information on various subjects.
The implications of ‘to-be-listed on the first few pages’ of these search eng
The implications of ‘to-be-listed on the first few pages’ of these search eng
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nes is fundamental to all websites competing in a genre` or industry because, 85-95% of over all web traffic is harnessed thro
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
gh marketing done on search engines. And hence with the direct impact of effective marketing done on popular platforms such as
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
these, one can easily comprehend how weighty an issue is this
Search Engine Marketing expert’s state that the conventional my
Search Engine Marketing expert’s state that the conventional my
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ths that surround the entire process of Web Marketing have carved out two dimensions of promotional activities on Search Engin
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
s.
Search Engine Optimisation being one dimension of this Keyword related marketing the second is almost like an online aucti
Search Engine Optimisation being one dimension of this Keyword related marketing the second is almost like an online aucti
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
n of Search Engine spaces through bidding of keywords – termed as Pay for Placement/ Adwords / PPC.
While SEO and PPC coexist
While SEO and PPC coexist
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
as two alternative marketing practices, the permutation combination of the two in a measured proportion often results in aggre
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
sive effective marketing campaigns.
When Search Engine Optimisation works at optimising a site’s elements to comprehend well,
When Search Engine Optimisation works at optimising a site’s elements to comprehend well,
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
with the search engine’s quality parameters and naturally provide good ranking to these websites, it ends up giving lasting r
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
sults (with constant maintenance) and are time consuming practices.
Where as in the never-ending race to online supremacy,
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
hen competitors need to outbid each other and secure higher ranks on particular keywords Pay for Placement/ Paid advertising b
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ings instant boost to positions.
Not only is this fairly easy to manage but gives an instant result which contrary to popular
Not only is this fairly easy to manage but gives an instant result which contrary to popular
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
belief is suitable for even small time business which keeps of from Paid advertising because of the price involved. Although i
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
f looked closely, with the kind of response paid ads. get, they easily can recover the money invested.
To steer clear of the
To steer clear of the
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
eavy competition online and stand-out from the rest of the crowd, one need s to deploy strategise campaigns with the correct p
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
oportion of both dimensions of Search Engine
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Marketing to delve into a perspective which is integrated , comprehensive and renders effective Online Marketing Solutions
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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