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Profitable product launching doesn’t need to be a headache. One of your key

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

techniques is just to stay organized and on time with the launch date. Howev

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r, the basics of product launching doesn’t really cover what happens when da

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tes are missed or marketing campaigns get bungled. Here are some intermediat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

techniques for profitable product launching.

Creating a Backup Plan
W

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ether you’re looking at the marketing materials or product rollout, you are

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

looking at possibilities for disaster. About eight weeks from product rollou

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

, make a list of things that could go wrong in one column, how to solve it i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n a second one, and how long this step might take in the third (remembering

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hat we always underestimate the time it takes to do most things).

Profitabl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

product launching will depend to a great degree on how you handle the probl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ems from here. If you foresee a manufacturing snafu, talk to the manufacture

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and see how they might be proactive in dealing with this problem. If the pr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

oduct might be late because of it, develop a marketing backup: prepare press

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

releases, articles, and other pieces that you can use to begin implementing

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lan B. Make sure the new plan is a complete series that will take you beyond

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the rollout day.

Marketing plan problems can always be addressed by workin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

with whomever is handling your advertisements, press release services, etc.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

If you have hired a marketing or media relations firm, call them as you wou

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d call the product manufacturer and iron out the wrinkles before they happen

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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