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Useful Advices - How To Create A Better Brochure
Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you’re serious about your business.
And it may give you an advantage over competitors who don’t use brochures.
Printing technology has made big ad
And it may give you an advantage over competitors who don’t use brochures.
Printing technology has made big ad
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
vancements in the last decade, including high speed, high-resolution color photocopiers and laser printers.
This has reduced the need for using printing presses and allows you to print small quantities with less expense. If you’re printing only a few hundre
This has reduced the need for using printing presses and allows you to print small quantities with less expense. If you’re printing only a few hundre
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
brochures, this is the way to go.
If you’re printing in the thousands, you may find it more economical to use a printing press. Your per unit cost can drop significantly.
But print production, especially involving color, is a complex subject and ignorance
If you’re printing in the thousands, you may find it more economical to use a printing press. Your per unit cost can drop significantly.
But print production, especially involving color, is a complex subject and ignorance
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
can be costly.
“The most important thing a business person should do is ask a lot of questions,” says Phil Lewis of Vancouver’s Generation Printing.
“Many small businesses try to design their own brochures without consulting with a printer or graphic desig
“The most important thing a business person should do is ask a lot of questions,” says Phil Lewis of Vancouver’s Generation Printing.
“Many small businesses try to design their own brochures without consulting with a printer or graphic desig
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
er. They don’t understand that what you see on your computer screen isn’t necessarily what’s going to be printed. Inevitably, we end up having to fix many of the customer’s mistakes and charging for it. If they had consulted us before they started designing,
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
we could’ve saved them time and money.”
With thirty years experience as a prepress production specialist and sales rep, Lewis has these suggestions when creating a brochure:
Hire a graphic designer. It’ll cost you more up front, but it’ll give your brochur
With thirty years experience as a prepress production specialist and sales rep, Lewis has these suggestions when creating a brochure:
Hire a graphic designer. It’ll cost you more up front, but it’ll give your brochur
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
a more professional look and that gives your customers’ confidence. Shop around. Contact at least three designers and ask to see samples of their work. Get quotes and compare. >Know your market. Would a glossy, color brochure make that much difference to yo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
r target market? If you’re selling financial services to wealthy investors, then appearance counts. But for most small businesses, it’s not worth the extra cost.
If you can’t afford to hire a designer and are creating the brochure yourself, ask questions be
If you can’t afford to hire a designer and are creating the brochure yourself, ask questions be
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ore you prepare a computer file for printing. Does the printer want the source file or a portable document file (pdf)? Do you need to include fonts and linked graphics? If you’re going to create a pdf, be clear what options the printer wants you to select be
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ore creating it.
BROCHURE FORMAT Brochures come in a variety of sizes. Probably the most common format is called a slim jim. It’s either a letter or legal sized sheet that’s folded two or three times vertically. It’s a popular format for small businesses be
BROCHURE FORMAT Brochures come in a variety of sizes. Probably the most common format is called a slim jim. It’s either a letter or legal sized sheet that’s folded two or three times vertically. It’s a popular format for small businesses be
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ause it can fit a display rack or be mailed in a standard number-10 business envelope.
MORE TIPS ON REDUCING YOUR PRINTING COSTS
MORE TIPS ON REDUCING YOUR PRINTING COSTS
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ter that you can quickly update, print from your desktop printer, and insert inside the brochure. That way you don’t have to reprint your brochures every time you change prices.
* If your brochure can fit into the same envelope as your invoice or other mate
* If your brochure can fit into the same envelope as your invoice or other mate
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ial you mail to customers, stuff the brochure inside. You save on postage.
* I believe printed brochures are preferable to electronic versions. They’re easier to read. However, if you think your prospects are computer savvy, you might consider putting a pdf
* I believe printed brochures are preferable to electronic versions. They’re easier to read. However, if you think your prospects are computer savvy, you might consider putting a pdf
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
version of your brochure on a diskette or CD. It’s a novel and inexpensive way to distribute it.
If you’re not sure how computer literate your target market is, then you should stick to a printed brochure.
You can also buy pre-designed brochures sheets for
If you’re not sure how computer literate your target market is, then you should stick to a printed brochure.
You can also buy pre-designed brochures sheets for
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
your desktop printer. You just add the text and graphics. Paperdirect.com has a good selection.
HOW TO GET BETTER CUSTOMER RESPONSE FROM YOUR BROCHURE
Here are some suggestions you should consider.
* Make sure your address, phone and fax numbers, website
HOW TO GET BETTER CUSTOMER RESPONSE FROM YOUR BROCHURE
Here are some suggestions you should consider.
* Make sure your address, phone and fax numbers, website
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
nd e-mail are easy to find.
* Give your reader a reason to open the brochure. Start selling on the cover. And list the benefits your product or service offers.
* Use testimonials. Nothing helps sell a product or service better than reading comments from sa
* Give your reader a reason to open the brochure. Start selling on the cover. And list the benefits your product or service offers.
* Use testimonials. Nothing helps sell a product or service better than reading comments from sa
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
isfied customers. (Be sure to get your customer’s permission before quoting him.)
* Have a “Frequently Asked Questions” section. Your brochure should answer common questions a prospect is going to ask about your product or service. If your business does quo
* Have a “Frequently Asked Questions” section. Your brochure should answer common questions a prospect is going to ask about your product or service. If your business does quo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
es, include a separate questionnaire that the prospect can fill out and fax to you.
* Include information that the prospect would find valuable. He’s then more likely to keep the brochure longer. For example, you run a computer repair service, so you includ
* Include information that the prospect would find valuable. He’s then more likely to keep the brochure longer. For example, you run a computer repair service, so you includ
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
in your brochure a small section called “Ten Ways to Boost your Computer’s Performance” or “Little Known Windows Shortcuts to Improve your Productivity.”
* Tell the prospect what the next step he or she should take. Call for more information? Call for a fr
* Tell the prospect what the next step he or she should take. Call for more information? Call for a fr
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e estimate?
Designing your own brochure will save you money. But I still think it’s worth the expense to hire an experienced graphic designer. If you don’t have a talent for design, your brochure will look amateurish and will reflect poorly on your business
Designing your own brochure will save you money. But I still think it’s worth the expense to hire an experienced graphic designer. If you don’t have a talent for design, your brochure will look amateurish and will reflect poorly on your business
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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