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I’m an Adsense publisher for over 2 years. Initially, I’d put Adsense ads in just about any place on my website as long as I felt th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at they ‘aesthetically’ fit in the pages.

Since I’m a fan of attractive banner ads, I used to look upon Adsense as unpleasant-looki

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng intrusions in those days. But then shortly it dawned on me that to be not an active Adsense publisher is rather a foolish act for

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a website owner like me.

When I started their ads, I didn’t consider Adsense to be any different from other commercial ads. After

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

while I realized where Adsense scores over others is the ability to know how the ads are performing in my website through detail sta

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tistics.

Okay, others do provide those stats, but somehow I’ve a nagging suspicion that in many cases, the figures shown are dilute

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d to a great extent so that advertisers can escape paying affiliate charges.

This I feel is especially true for non-US sites if onl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y because site owners from other countries have virtually no legal recourse to challenge those figures.

But there are other compell

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng reasons to opt as an Adsense publisher. Hundreds of articles and research have shown that viewers are more likely to click on sim

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ple text ads instead of image ads. Also, image ads create distraction, which many do not like and may therefore stop being shown in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the browser.

But perhaps the 2 biggest advantages being an Adsense publisher are twofold.

Only content-specific ads are

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

displayed. This means Adsense will automatically and in real-time adjudge type and nature of content in a page, and will accordingly

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

display the ads. This increases possibility of click-through because for a reader the ads are just like natural extensions of the co

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ntents they are seeing in the page.

Agreed, this Adsense feature is available with scores of other similar ad providers, notably Ya

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hoo!’s YPN and Microsoft’s adCenter. But what they appreciably lack is the vast repository of ads available with Adsense. This, acco

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rding to me, is its single biggest advantage.

Google AdWords is so popular that one gets to see ads from virtually every n

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ok and corner of the globe. There are also local language ads available. The stock of text ads with Google is phenomenal.

This mean

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s in my blog about the city of Kolkata where I live, I’m able to display Adsense ads that are specific to my Kolkata-related content

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

. No wonder, as an Adsense publisher, my blog-site enjoys healthy click-through.

If these are reasons enough for you to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

become an Adsense publisher, more are in store if 2 recent developments are any indication. Article continues in author's blog-site

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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