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Among the hotly debated topics of email list building, one of the most controversial subjects as of late seems to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

be coregistration. While many marketers do extol the praises of the email marketing list building practice, othe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rs, who are from more of the corporate arena of marketing frown on coregistration as an ineffective email marketi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ng strategy. The reasons that they say that coregistration is not effective is because they compare the responsiv

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eness to an in house list. This simply cannot be expected to be an accurate comparison for a variety of reasons.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

First, one cannot compare the coregistration lead side by side to the in house lead and expect the results to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

be similar. The reasons for this is that the in house lead is one that was acquired without the presence of any

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

other company. When there are several companies to choose from, sometimes, the customer becomes overwhelmed and t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ends to do business with the company that they found first or received the most value from and request to be remov

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed from the other company's list. This results in the facts that coregistration leads convert at a ratio that is

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

only ten percent of what leads obtained without coregistration do.

Also, coregistration leads are often much more

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

likely to opt out weeks before in house leads and take much longer to buy as a rule. Well, with those facts kno

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

wn, why would one choose to use coregistration as a means for acquiring leads when they perform at a rate of only

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

10% of what other leads do. It simply becomes a numbers game like most businesses. If converting at ten percent

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of the conversion rates of normal leads, then it only becomes more profitable to invest money that could have b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

een invested on acquiring in house leads on coregistration leads when the coregistration leads can be obtained in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

much greater numbers and for much more than 90% of the costs of obtaining leads. In these scenarios, like at a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

giveaway, the co-registration leads are still profitable. However, if only comparing them to the performances of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

leads acquired from the website owner's opt in squeeze page, then most definitely coregistration leads are not w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

orth their weight. But you shouldn't count out coregistration as a good form of building a responsive opt in list

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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