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List Building is so exciting. But the first few hundred subscribers ar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e a bear. You see, they come in so slow, and it is hard to test anythi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng when you only have 10 or 20 new subscribers (or less) each day.

So

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you simply have to step out in faith, and collect the subscribers, real

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

izing that you will have to wait until you have a few hundred to begin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to make meaningful changes to your email campaign and your squeeze page

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sequence. You see, not everyone will open every email, and you need a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t least a few hundred responses from each email to understand which ema

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ils are really working and which are not.

So what do you do?

Start wi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

th a squeeze page. Once you have it set, and you are sending traffic t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

it, do not change it for 100 visits to the squeeze page. Once you have

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

100 visits, you can evaluate your opt in conversion rate. If it is go

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

od, leave it alone. If you do not like it, make some changes to it. T

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hen track another 100 visitors to the squeeze page.

A conversion rate

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of about 30% or better is considered decent, although I have had some p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ages with some traffic that have gotten around 70%. But once it gets t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o 30% or better, just assume you can make small changes – but do not ra

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

dically work it over –at least until you have a few thousand subscriber

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s.

Continue to add subscribers until you have at least 100. This will

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

allow you to begin testing of open rates on your first series of emails

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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