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Useful Advices - List Building - What Your New Customers Can Tell You
An aspect of list building that has never been covered before, at least to my knowledge, is the post-purchase data coll
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ection. We know about surveys. People who sign up to take surveys by being bribed with a freebie or to get paid for the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ir answers.
But who more valuable to survey than the customer who just made the purchase? Why, you may ask, would we w
But who more valuable to survey than the customer who just made the purchase? Why, you may ask, would we w
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ant to survey them... after all they already bought? That is precisely the reason that they need to be surveyed. For if
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
you can get them to reveal why it is they bought and then study the reasons for purchase from at least 100 customers, t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
hen you have enough statistics to tweak your sales process to perfection! For instance if it is the 17th sales letter t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
hat is closing the sale for you more than 20% of the time... then what is so converting about that sales letter that ca
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
be applied to letters 1-16? Do you follow me? For your sake, I hope so. Because this kind
of post-purchase survey can
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
really take ALL of the guess work out of your sales process and ALL of the fun out of your competition's sales process
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
, unless, of course, they think it is fun to have to send you an email asking you if they can become your affiliate!
S
S
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
atistics have proven that it takes at least 7 salesletter followups to convert a website visitor into a buyer at least
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
80% of the time. That is alot of contacts from the seller's point of view, but it also is a great piece of information
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
that tells us how just sending an automated autoresponder follow up campaign of about 17 sales letters can quickly buil
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
d the trust of a visitor enough to facilitate the purchase. After all, a great guarantee, high quality product with soc
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
al proof and value to the customer usually win out over distrust and fear. Testimonies can be used on the opt in page t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
o increase credibility along with those reassuring verisign and four major credit card graphics on the opt in page.
If
If
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
they see those, symbols of trust, then they are that much closer to feeling comfortable enough to make a buying decisi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
n. Also, after finding out what buying triggers got the customers to purchase, you can use those same reasons as bullet
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
points AND testimonials on the opt in page so that the new subscriber can already see the very reason that your former
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
customers purchased and the added selling point of the testimonial of someone else satisfied after the selling process
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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