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Useful Advices - The Best Yellow Page Ad in the World
Whew, that’s a big declaration. But just how and where did I find such an ad? There’s a great story behind it, but first a few words a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
bout my personal qualifications. I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
d have advised almost 7000 companies on how to put together the most effective YP ads.
With that in mind, allow me to describe the in
With that in mind, allow me to describe the in
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
redible ad I discovered. It was buried in the attic of a older home that needed to be remodeled. It was in an old YP directory along w
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
th stacks of library books and magazines. I was up there looking for a antique when I saw the book. Because I always look through old
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
hone books, I couldn’t resist this one. After just a few minutes, I saw the ad. It was in the insurance section. I brought it downstai
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
s so I could see it better. There, outside on the front porch, the magic happened. As I began at the headline, the words became larger
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
and more intense. The whole book shook. The picture of the agent grew as well. Soon, to my amazement, he was now standing right next t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
me, shaking my hand. Startled, I dropped the book to the ground and stared as the miracle continued.
He told me that I was a wise ma
He told me that I was a wise ma
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
and how I must have realized that I was woefully lacking in various insurance areas: my home, car, life, and medical, to be more spec
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ific. But he was there to help and gathered just enough personal data to recommend the perfect programs. Before I knew it, I was reach
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ng for his pen and actually thanked him for the amazing customer service. I’ll think you’ll agree that it turned out to be one terrifi
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Yellow Page ad.
Whether you believe that story or not, as a business person, you would love to have your ad perform as that one did.
Whether you believe that story or not, as a business person, you would love to have your ad perform as that one did.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Grabbing my attention, offering me wondrous things with so many good features and benefits, that I couldn’t resist. Then getting me to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
move into action and buy the offer. That’s what a good YP ad does. And if yours isn’t, then it’s time you rethought your own YP ads.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
t would take a book to explain everything at fault, and lucky for you, there is one. If you have a display or in-column ad, regardless
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
of size, color or position, I can tell you how to improve it, to varying degrees. It might be in the headline, artwork, body text, pl
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
cement, book, or heading (category). That’s right, I wrote the definitive book on YP advertising. It’s called, “Inside the Yellow Page
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
” and it will teach how to redesign your Yellow Page ads to become one of the best in the world! Or at least in your small part of it
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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