Tags |
|
|
Links |
|
|
Useful Advices - Ezine Publishing - Learn How to Pick the Right Email Publishing System Provider
One of the basic tools today's on line entrepreneurs simply must have in their promotional strategy is email marketing. Following up with prospects and existing clients with email, either by using autoresponders, or by sending regularly published e-newsletters (ezines), or better yet, a combinat
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ion of both, produces measurably better results than other types of direct marketing. With the latest advances in technology, it has never been easier to prepare, publish and profit with ezines.
How fast you can expect to see results from email campaigns will depend largely on the type of busin
How fast you can expect to see results from email campaigns will depend largely on the type of busin
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ess you're running. For example, if you are a life coach, it may take you months to establish a connection with your contacts, until they get to know, like and trust you enough to hire you. However, if you sell real goods, such as vitamins and supplements, your email promotions may produce resul
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
s immediately.
Unfortunately, many budding entrepreneurs mistakenly think that sending email is free, and that they can simply use their own email program to send email promotions. Wrong! This type of email list management can quickly get you in trouble: with your local ISP, possibly with the l
Unfortunately, many budding entrepreneurs mistakenly think that sending email is free, and that they can simply use their own email program to send email promotions. Wrong! This type of email list management can quickly get you in trouble: with your local ISP, possibly with the l
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
aw, and, most importantly, with your contacts!
As an ezine marketing coach I see this on a regular basis. People collect hundreds of email addresses from various sources, such as Yellow Pages, chamber of commerce directories, association members lists, etc., and start sending them email promoti
As an ezine marketing coach I see this on a regular basis. People collect hundreds of email addresses from various sources, such as Yellow Pages, chamber of commerce directories, association members lists, etc., and start sending them email promoti
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ns from their own PCs. Most beginner e-marketers don't even know they can put all the addresses into the BCC (blind carbon copy) field, so that everyone's contact information is hidden from public view.
If you're thinking of marketing your business or professional practice by email, the first s
If you're thinking of marketing your business or professional practice by email, the first s
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
tep you need to take is choose the most appropriate Email Publishing System (EPS), or List Management System, as they are sometimes referred to. Please notice that I am not using the word the best, but rather the most appropriate, because the best will mean different things to different people.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Just like it is with anything these days, choosing an EPS can be a bad case of "too-much-choice-itis". Because they all offer a free trial period or a money-back guarantee, you may think you're not going to lose money if you make a bad choice. However, if you're working on launching yo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
r business on line, you'll want to make your first choice the right choice. Your money may be refunded, but your wasted time can't be replaced.
Here's an overview of three major players in this area: AWeber, Constant Contact and 1ShoppingCart. I have hands-on experience with a
Here's an overview of three major players in this area: AWeber, Constant Contact and 1ShoppingCart. I have hands-on experience with a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ll three of them, so this, in a nutshell, is my personal list of their best features.
AWeber
* I like their robust list-management features; absolutely the highest CAN-SPAM compliance, and very high deliverability rates.
* Of course, major feature is unlimited auto-res
AWeber
* I like their robust list-management features; absolutely the highest CAN-SPAM compliance, and very high deliverability rates.
* Of course, major feature is unlimited auto-res
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
onders, with unlimited follow ups and broadcasts, plus I like their low flat monthly fee for up to 10,000 leads.
* In December 2005 HTML templates were introduced, however, even after the Fall 2006 upgrades to the graphical HTML editor, creating an HTML email is still not as user-friendly as Co
* In December 2005 HTML templates were introduced, however, even after the Fall 2006 upgrades to the graphical HTML editor, creating an HTML email is still not as user-friendly as Co
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nstant Contact's mail wizard. However, for those who'd like to use their own HTML code, AWeber offers much greater flexibility and ease of use.
Recommended for: those who either do not sell on line, or have an e-commerce or shopping cart system already in place. AWeber
Recommended for: those who either do not sell on line, or have an e-commerce or shopping cart system already in place. AWeber
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
connects nicely with most e-commerce solutions currently available, such as PayPal, ClickBank and 1ShoppingCart, among others.
Constant Contact
* In early 2007 they have completely revamped the email creation wizard, that puts anyone with average computer skills in th
Constant Contact
* In early 2007 they have completely revamped the email creation wizard, that puts anyone with average computer skills in th
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
captain's seat of creating a great-looking HTML email, without knowing a bit of HTML. Using the wizard also automatically updates the text-only version of the email.
* Some entrepreneurs will appreciate the ability to import their existing lists without being required to re-confirm every singl
* Some entrepreneurs will appreciate the ability to import their existing lists without being required to re-confirm every singl
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e subscriber (like AWeber does). Subscribers can be re-confirmed "softly," over time.
* Their tracking features are probably the most detailed and useful out there, although, in my humble opinion, they border on being a Big Brother tool. More on this in an upcoming feature article.
* Their tracking features are probably the most detailed and useful out there, although, in my humble opinion, they border on being a Big Brother tool. More on this in an upcoming feature article.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Recommended for: e-marketers who have large lists of existing contacts, or for those who'd like to create their own snazzy HTML emails without hiring an HTML coder or designer.
1ShoppingCart (a.k.a. Kick Start Cart, Auto Web Business)
* What I like best ab
1ShoppingCart (a.k.a. Kick Start Cart, Auto Web Business)
* What I like best ab
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
out this system is that it's a completely modular on line business system, that provides list management, autoresponders and ezines, a shopping cart with credit card processing, on line delivery of your digital products (such as PDF e-books, courses or music in MP3 format, etc.) and an affiliate
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
program.
* They are also more friendly towards purchased leads, through various co-registration services, such as Glen Hopkins's ListBuilder.
* The system supports split-testing and ad tracking, and so many other great features. It's really no wonder that most big-name internet marketers use
* They are also more friendly towards purchased leads, through various co-registration services, such as Glen Hopkins's ListBuilder.
* The system supports split-testing and ad tracking, and so many other great features. It's really no wonder that most big-name internet marketers use
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t.
Recommended for: new and established e-marketers who want a completely integrated turn-key system which includes a variety of tools and features all under one roof.
Conclusion
With monthly fees for these services ranging from $15 to $29, and a wid
Recommended for: new and established e-marketers who want a completely integrated turn-key system which includes a variety of tools and features all under one roof.
Conclusion
With monthly fees for these services ranging from $15 to $29, and a wid
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e variety of features and capabilities, one of these service providers should fit both your budget and your requirements. Defining your requirements before you go shopping for an Email Service Provider will save you time and aggravation in the long run.
Copyright © 2007 by Boris Mahova
Copyright © 2007 by Boris Mahova
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.usefuladvices.org.ua/article/63182/usefuladvices-Ezine-Publishing--Learn-How-to-Pick-the-Right-Email-Publishing-System-Provider.html">Ezine Publishing - Learn How to Pick the Right Email Publishing System Provider</a>
BB link (for phorums):
[url=http://www.usefuladvices.org.ua/article/63182/usefuladvices-Ezine-Publishing--Learn-How-to-Pick-the-Right-Email-Publishing-System-Provider.html]Ezine Publishing - Learn How to Pick the Right Email Publishing System Provider[/url]
Related Articles:
How to Write an Effective Fundraising Letter
What's Your Story (Part 2 in a Series of Yet-to-be-Determined Length)
Bookmark it:
|