Useful Advices - Business

Part 1 of 3: How do you create 3 months of advertising in 10 minutes?

Ezine marketing is extremely effective, and really untapped, if you know where to look. This article assumes

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you already know something about ezines, and what ad placement terms are (e.g. top sponsor ad, solo ad, bottom sponsor ad, etc.)

In this article we will discuss the techniques that have helped indi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

viduals on my team collect literally thousands of leads per month. One husband/wife team actually snagged 2000 targeted leads in one day! To get those kind of results, it take

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s research and patience.

First of all, get it in your head and realize that you have something extremely valuable to share. (If you don’t have something valuable, find a different opportunit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y or product. You must believe in the company you work with/for). Figure out who you want to share it with. This will be your target market.

When you have something valuable to share, all you ha

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ve to do is show people who are interested in your service where to find the information. That's all that marketing is: finding your market! You do not need to sell them anything. You have

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to write a good ad, but the whole point is that they sell themselves since you have shown them what they are already looking for.

Your target market may not always be whoever first comes to mind

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. For example, I am a leader with a direct sales/network marketing company, and I am very familiar with the type of person I want to work with. Most network marketers only market to other busi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ness opportunity seekers.

I do not advertise in the ezines that are cluttered with other business opportunity seekers that are only subscribing to see their own ads. Rather, I advertise in places

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

like self-development ezines, because that type of person is looking for growth and change. That is the perfect attitude to be an entrepreneur. They are looking to improve their life, and I

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

have the perfect vehicle. I can show them that road.

I also market to loan officers or people in real estate. These are people who are self-reliant, are used to working on commission, and they de

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

al with other people on a daily basis. These are the type of leaders I want for my team.

If they are making money but have no time for their families and are ready for a change, they are looking f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or my message. I can show them a path to working from home and having more flexibility while increasing their income. How could that person not want to hear more from me?

Great resources for find

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing quality ezines is the www.DirectoryofEzines.com, www.Ezines-R-Us.com, and www.BestNewsMarketingGazette.com/ezineadvertising.html. Of course that is not the end - all - be -

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

all of directories, but it is a good place to start. There is a paid membership for some, but it is worth it.

Test and track each ezine! (More about that in Part 3). If you have a s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

maller budget, or if you want to test a bunch of ezines, go with the top sponsor ad. Go ahead and send a content-appropriate top sponsor ad in 10 or 50 ezines and track the progress.

Which one bro

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ught you the most leads? You’ll quickly find out if it’s a responsive ezine, then you can drop in a solo sponsor ad. You got a good response from the top sponsor, so expect bigger results form the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

solo. However, do not even bother with the middle or bottom sponsor ads even if they are cheaper. Seriously, you get what you pay for.

Eventually, the higher priced solos will probably pr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

oduce you better results, but that is not guaranteed. However, the fact that is costs more means that there is a demand. They produce results! Where there is smoke there is fire, so once y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou can afford the really expensive solos (some run even a couple thousand dollars) do it.

Coming in Part 2:
"What are the 7 essential questions you must ask before posting a single ad?”

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - Ezine Advertising - Essential Tactics (Part 1 of 3 Series)

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