Useful Advices - Internet and Businesses Online

Most of the truly successful marketers have three competitive advantages :

They run successful Affiliate Programs (Part 1)
They own large Opt-In Lists and have large traffic (Part 2)
They create their own products (Part 3)

Step #1 - Three Affiliate Program Opportunities

Opportunity 1 - Using Own Products and Services

Combining your own products with a successful Affilia

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

te Program is almost a license to write your own checks.

Opportunity 2 - Using Resell and Master Rights Products

Surprisingly, as you will see in step 4, you can create and run an Affiliate Program even if you don't have your own products and services.

Opportunity 3 - Substitute Joint Ventures

All successful Affiliate Programs are joint ventures in miniature. Your affiliate partners require as much

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of your support and commitment as would any JV partners.

Step #2 - The Top Ten Features Of A Good Affiliate Program

It delivers consistent sales for Affiliates, by marketing products with high consumer benefits.
It operates on a Leveraged I'ncome Pay structure, which extends a number of levels deep.
It operates on a Residual I'ncome Pay structure giving Affiliates repeat I'ncome.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

A good program has high quality marketing tools and incentives for the Affiliates.

It pays out big percentages of the sale to the Affiliates and it pays promptly

The administration function tracks and corrects affiliate issues quickly, and effectively.

A good program trains and supports Affiliates enthusiastically.

It offers Affiliates complimentary, high value, front and back end produ

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

cts for promotion.

It handles all end customer care issues.

10) A good program constantly tests new ideas to support and strengthen ties with affiliates and end customers alike.

Step #3 - "Own Product Affiliate Program"

Most people join an Affiliate Program on the strength and reliability of its compensation plan.

* Compensation Structure Planning :

Who can join the program

Is i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

open to anyone or just selected, approved partners ?

Downline matrix structure for Leveraged I'ncome

How deep is the matrix of downline earnings for Leveraged I'ncome ?

Residual I'ncome Payments

Does the program pay Residual I'ncome, on repeat subscriptions for as long as the end customer renews ?

Minimum Payment amounts, and deadlines.

Policy on payments, returns and deductions

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

from Affiliate payments must be clear from the beginning.

Affiliate monitoring of the program

Affiliates must be able to easily monitor referrals and earnings. Clear and accurate reports to Affiliates should be available online or sent by e-mail.

* Marketing Plans

Develop high quality graphical links that Affiliates can use on their own websites to point to your program. These include

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Web Templates and copy

Banner Links

Button Links

Text Links

Write e-courses coaching your Affiliates on what works best in promoting your products and services.

Do not make the mistake of thinking that when they sign up the whole thing will run on autopilot.

* Legal Issues

Consult professional, qualified lawyers to help you draw up your program terms and conditions before you go

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o market. The upfront cost involved may save you greater expense in the future.

Step #4 - Resell and Master Rights Product Affiliate Programs

An Affiliate Program without your own products is possible, but use caution - it is less likely to be a huge earner, than one promoting your own stable of products.

Why would anyone join an Affiliate Program to promote a resell or master rights product, that they coul

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d buy and sell earning 100% of the profits ?

The answer is reduced effort, time and money.

An Affiliate Program for resell or master rights products saves the affiliate from having to buy, process, add value to and give customer service to the resell rights product.

It becomes an easy I'ncome stream that people may want to join.

The trick in this situation is to

Spot a product with selling poten

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ial, that is relatively scarce and has not been over marketed.

Create the Affiliate Program where the product owner has failed or is incapable of seeing the market opportunity.

Remember caution - Do not spend huge sums setting up this type of program because the "Return on Investment" is likely to be low.

Step #5 - Mini Joint Venture

JV partners bring "something with them, to the party" - This m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ight be funding, a huge opt-in list, a product or service, or ideas.

Affiliate partners on the other hand, bring only their desire to promote your products and services.

However, the practical day to day administration of the two types of programs is very similar.

For instance:

You should coach affiliates and JV partners in the best way to market the products.
You must listen to their issues

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and deal with them effectively and efficiently

You must make sure they are happy with the program arrangements, in order that they promote it strongly and join up for future promotions.

JV's and Affiliate programs are different, but only in small details. Treat them with similar care.

Step #6 - Affiliate Program Automation

Quality tools are indispensable for Affiliate Program Automation

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

li>Affiliate Scripts - These are commercially available scripts that allow you to set up programs of various complexity in terms of compensation plans, account management, and program administration.

Administration Tools - These allow you to see in detail which Affiliates are performing and deserving of more of your effort, time and attention and which ones are not and can therefore be dropped from the pr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ogram.

Sequential Autoresponder - Use this to coach and train your Affiliates by sending them regular e-mail.

VoIP Communicators - These allow you to hold Cheap Live training and support seminars where your Affiliates can virtually attend, see, hear and talk to one another from across the Globe without the need for expensive travel or phone costs.

Payment Processor - This is the facility by whic

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your Affiliate partners will be paid.

Product Fulfillment - A successful program will generate many sales and the fulfillment process must be able to cater for the heavy workload.

Customer Care - The extra sales means that you may need to handle higher levels of end customer issues including returns.

Step #7 - In a Nutshell

This may seem daunting at first reading, but in reality setting up

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

an Affiliate Program is straightforward.

The blue print is :

Decide on the product type you want to set a program up for.
Decide on Affiliate entry and acceptance criteria
Decide on the compensation plan
Decide on the marketing plan
Decide the legal structure
Choose your automation tools
Market the program
Train and support your affiliates, especially your winners

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Don't be afraid to test new ideas

Relevant Resources

Affiliate Program Setup Scripts

TWSC Affiliate Lite! from http://www.twsc.biz
Affiliate Scripts from http://www.affiliate-scripts.com/

Affiliate Program Administration Tools

AssocTrac from .

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tp://shmyl.com/sjm" target="_new">http://shmyl.com/sjm

Sequential Autoresponders

Getresponse from http://www.getresponse.com
Aweber from http://www.aweber.com

VoIP - Cheap Live Communicators

http://shmyl.com/agz

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Wealth Creation Strategies - F'REE 10 part e-Course

http://www.simplyeasier.com/wcs

Affiliate Programs - An example Promotion Template

http://www.simplyeasier.com/client/simplyeasierprofits.html

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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