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A viral video can launch your brand into the stratosphere. But with all the videos out there, how can you make sure yours gets seen? While you never can predict with 100% certainty which videos will be knock-out successes, there are a few things you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

can do to raise your chances. Here are a few tips for making your video a viral success.

Make it short. People surfing online have lightning-quick attention spans. You may be able to do a longer video if you’re showing it on your business’s website

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

for the purpose of instructing a select group, but on YouTube, it’s got to be quick and catchy to thrive. Your video has a better chance of surviving in the cutthroat online market if it doesn’t ask a lot of time from its viewers.

Make it funny (or

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hocking). This one should be obvious—but funny isn’t always as effortless as it looks. The most effective viral videos inspire at least a chuckle, and they generally have a surprise twist at the end. So give your viewers something they’re not expect

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ing, and give them a reason to laugh.

Shock value also gets high ratings—the idea is to do things that can’t be done on television, like off-color language, nudity, and controversy. Zoo, a Maxim-style men’s magazine, did a viral video involving a to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

less model shopping for underwear—which worked for their demographic. Shock value may not be the best way to make a good impression on your customers, however, so make sure it’s appropriate for your demographics.

Make it easy to relate to. If you do

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

this well, you may be able to get away with a longer format. For example, one viral video shows a man delivering an increasingly manic rant about Macintosh computers. Since most of us can relate to being frustrated with technology, this video manage

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to make a longer format work—viewers will stick around to see the whole thing.

Don’t make it look like an ad. You aren’t likely to get a big viral following on a video that seems like a typical advertisement. Keep the sales pitch light—or nonexiste

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nt. Most successful viral videos have a home-grown feel: handheld cameras, no makeup, no professional lighting or sets.

If you must make it look like an ad—have fun with it. That said, there are some hilarious examples of viral videos that admit the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

’re ads—and let the viewers in on the joke. Again, the more effective ones tend to be a bit too racy for regular television. The Zoo viral started with a line something like “Our boss gave us ?10,000 to make an ad, but instead we decided to hire a mo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

del and film her underwear shopping.” It sounds a bit rebellious and prankish, so even though they’re still making an ad, it appeals perfectly to their primarily young male audience. It can be quite funny to have a polished, professional-looking vide

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o that looks like an ad, but goes against the grain in a significant way.

Market your video. Once you’ve come up with the perfect video concept, shot it, and uploaded it to video sharing sites, your job is just beginning. It’s very unlikely that you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

video will be an immediate smash hit, no matter how well executed. There are many ways you can get the word out. Blog about it—or get well-read bloggers to bring it up. Get friends and family to view it and give it a good rating, just to get things

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

started.

One effective way to get your video in front of a big audience is to leave a video response to another, high-traffic video. Be careful with this, however, or it could come off as spam. Pick videos that have a similar sensibility to yours,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nd don’t do it more often than would seem natural.

Don’t limit yourself to YouTube. It’s the biggest name in video-sharing sites. But it’s easy to get lost in the crowd at YouTube, because so many people are trying to do the same thing you are. Thi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s doesn’t mean you shouldn’t use YouTube. But you should also post it on sites that get a lot of traffic and aren’t focused only on video. Because the competition to stand out isn’t so fierce—and you still have a decent viewership—your video has a be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ter chance to catch on. Try Metacafe, Google Video, and Yahoo Video in addition to YouTube. There are also sites like Revver that inserts a one-frame ad at the end of your video, and pay you every time a viewer clicks on it. Revver doesn’t have the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

high viewer volume, but it can make you some cash.

Do more than one. A viral video is a great promotional tool—but there’s always something hotter, newer, and funnier coming up behind you. Even with the most effective videos, success can be short-li

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ed. To keep your company in front of viewers, do a series of videos. If your first one becomes a success, the others will be eagerly anticipated—and if you don’t succeed on the first try, your next video will give you a second chance.

A viral video

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

can get your company in front of thousands of viewers—and may make you a runaway success. But it can take some time and effort to get the ball rolling. With proper planning, effective marketing, and a hilarious video, you could be the next viral star

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In using our communication skills and abilities how we say something is just as important as what we say. Body language plays an extremely important part of our communication. In fact studies have been done showing that when we interact in a communication process the receiver actually receives 7% of the message verbally. The other 93% is received based on the non-verbal aspects of the message.

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