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Most of you reading this article are probably already quite familiar with Google Adwords and its revenue potential. For those

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of you who do not, allow me to explain briefly. You know when you search for something on Google and you get a results page

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

with ads on the top of the page (usually highlighted in yellow) and down the right hand side of the page. Well those ads are

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

called 'Sponsored Links' and they can be placed by anyone using a powerful tool known as Google Adwords. Google Adwords happe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s to be a really powerful tool to advertise anything from your website to merchandise.

How it works is that after signing up

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

for Adwords, you enter the details for your ads (such as the description, url link etc...) and then begin the process of cho

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

osing your keywords (words that will prompt your ad to be displayed on the results page if your bid on the keyword is high en

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ugh when searched for on Google), placing bids on your keywords (the maximum amount that you are willing to pay if someone cl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

icks on your ad) and finally setting your daily spending limit for that particular ad.

If you are an affiliate marketer, whi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ch I assume most of you are, then Google Adwords is probably one of the main tools that you use to advertise.

For all of you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

long time Adwords users, you probably know how bidding on some keywords can be quite an expensive affair. Si

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nce you only pay when someone clicks on your ad, I expect that most of you are tempted to drive up that maximum bid amount fo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r your keywords. However, sometimes you can not afford to do that because you would be reducing your profit margin or worse y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

et, incurring losses.

Here is one very useful tip that I use quite often when using Adwords to make sure that I am not spend

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng too much:

I use the Adwords Traffic Estimator Tool without placing a bid amount. The Traffic Estimator Tool then returns

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a price which is close to what the person with the highest bid for that keyword is paying. Now, I do not particularly like to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

be placed in positions 1-3 on the Sponsored Links list because I find that those positions are often bidding a price which i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

too high for the keyword. This therefore means that the profit margins for positions 1-3 is smaller than you can make it by

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

bidding about 15% less than the price that the Traffic Estimator Tool shows. This almost ensures that your ad will be shown i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n positions 4-6 on the Sponsored Link list. By doing this, your profit margins will be higher than those ads in positions 1-3

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - The Secrets to Adwords Revealed!

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