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Useful Advices - Why Online Exhibitions?
One of the most important marketing objectives of any business is the need to identify and generate qualified leads that will eventually be converted into sales. Sales after all are the lifeblood of
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
any successful business.
At the same time it is just as important that you achieve high visibility for your company in the marketplace to support your lead generation campaign, this is so your custom
At the same time it is just as important that you achieve high visibility for your company in the marketplace to support your lead generation campaign, this is so your custom
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rs can distinguish your company's products and services amongst the many competitors.
Conventional trade shows and exhibitions up until now represented the most attractive means to reach a targeted g
Conventional trade shows and exhibitions up until now represented the most attractive means to reach a targeted g
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
oup of people and serve a specific industry or audience. Recent research shows that conventional trade shows are in the Top 5 of 'must do' activities within the B2B marketing mix for marketers and th
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ir companies.
However, the expense of the conventional trade show accounts for a huge percentage of a company's marketing budget and from a cost per contact basis, these trade shows represent the mos
However, the expense of the conventional trade show accounts for a huge percentage of a company's marketing budget and from a cost per contact basis, these trade shows represent the mos
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
expensive form of marketing for lead generation and brand awareness.
So why is it that trade shows are considered so important for so many companies yet most businesses cannot give a value that they
So why is it that trade shows are considered so important for so many companies yet most businesses cannot give a value that they
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
have got in return from a conventional trade show in terms of pure sales?
Well research has also shown that more often than not businesses and marketers avoid thinking strategically about the trade s
Well research has also shown that more often than not businesses and marketers avoid thinking strategically about the trade s
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ow and thus their presence results in a sub-optimised event execution.
Think about it, event promotion, in particular conventional trade shows require a huge investment of marketing spend and time to
Think about it, event promotion, in particular conventional trade shows require a huge investment of marketing spend and time to
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
generate leads, there is the cost to attend, design and manufacture a booth, print materials, train and pay staff to sell not to mention an advertising campaign to drive visitors to your stand, all th
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s for just 3 days of the 365 available.
If you or your company are spending anywhere from 15% to 25% of the marketing budget on conventional trade shows then you need to demonstrate the Return on Inv
If you or your company are spending anywhere from 15% to 25% of the marketing budget on conventional trade shows then you need to demonstrate the Return on Inv
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
stment. Or maybe you or your company would like to exhibit but your budget cannot stretch to make a large presence amongst your competitors?
Online exhibitions and trade shows can offer marketers an
Online exhibitions and trade shows can offer marketers an
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
d businesses an affordable solution to get the most value out of an exhibition. Your businesses presence at an online event is part of an end-to-end campaign, online events can bring you qualified lea
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s that you sales team can track and finally lead to closure, delivering results.
So forget about paying for expensive travel, stands, glossy literature. Instead focus on the key issue - the effective
So forget about paying for expensive travel, stands, glossy literature. Instead focus on the key issue - the effective
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ess of your products and services.
Online exhibition provider ClickExpo for example have helped businesses to tap into the growing numbers of cu
Online exhibition provider ClickExpo for example have helped businesses to tap into the growing numbers of cu
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
tomers now doing business online. Through their online exhibitions your products and services are available 24/7, 365 days a year that you control using a bespoke content management system.
An onlin
An onlin
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
exhibition can be seen as the most cost-effective lead generation programme that will sit perfectly with your company's overall marketing mix. Your business will be positioned within oneof our exhib
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
tion halls that will be part of a highly targeted PPC click ad campaign to drive pre-qualified leads to your stand.
Lead capture is automatically done for you and stored in a database that you can do
Lead capture is automatically done for you and stored in a database that you can do
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
nload direct into your CRM to boost your sales performance. Reporting tools such as online statistics of the number of visitors to your stand and brochure downloads are also inclusive so you can moni
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
or and demonstrate campaign success.
Online exhibitions also offer businesses a cost effective and targeted way of creating brand awareness in your industry.
Companies have chosen to exhibit with Cl
Online exhibitions also offer businesses a cost effective and targeted way of creating brand awareness in your industry.
Companies have chosen to exhibit with Cl
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ckExpo's online exhibitions to network, promote, and connect to the most influential professionals in their industry.
Users access online exhibitions to discover new products, services, and solutions
Users access online exhibitions to discover new products, services, and solutions
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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