Useful Advices - Internet and Businesses Online

I’m going to assume that these internet marketing experts have tested and t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ried out their sales pages, and then come up with the highest possible conv

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ersion. And a lot of times I will send traffic to these websites and I wil

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l get 1% conversion rate, which is actually fine for a $100 product. Howev

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

er, I can send out my own sales pages and get anywhere from a 2% on up to 1

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

0 or 15%, depending on the product and the price point, etc etc.

And I thi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nk that that is highly interesting. And I think that it’s certainly not to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

do with my own sales letter writing ability—I’m not a good sales letter wri

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ter, I haven’t been writing sales letter for very long, and I don’t test my

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sales letters very much. With conversion rates of anywhere from 2% on up

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to 10%... one time I had a 15% conversion rate… I simply haven’t made a pri

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ority out of testing that. Now I will recommend that if you are creating s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ales pages and you’re not getting a 2-3% conversion rate, do some testing.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Test your headline, test your closes, test how many and what type of testi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

onials you put in, test everything in the sales pages. Determine what your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sales page needs, what sells best on your sales page, and put that in—now

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you have a good sales page. But simply recognize that if you do even a mar

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ginal job on your sales page, if you consistently have good products, your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sales pages are going to sell at a much higher rate to your existing buyers

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

than affiliate programs are going to sell for or have a conversion rate of

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - Sales Funnel Strategy, Part VIII

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