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  • Useful Advices - The Importance of the Follow Up Letter

    Something we talk about consistently with our coaching students is the importance of the follow up letter.
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    However, the follow up letter is not limited to those who are operating a lease purchase business. Whatev
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    er type of business you are operating, after speaking with a potential client you should be sending some t
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ype of follow up correspondence. It could be a letter, a post card, or in some instances an email.

    I can
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ’t count the number of deals we have gotten from a follow up letter we sent. The longest time to go by bef
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ore hearing from a seller was 14 months, but we did hear from them. Why, because I sent a follow up letter
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    and included my business card in that letter. Now with lease purchasing and the card we use, we offer an
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    incentive to sellers to call. Our card has a very memorable tag line, it makes people want to call us! So,
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    you want to be sure your business card distinguishes you from all the rest. Think about it, how many of y
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ou have visited open houses and saw the plethora of business cards from real estate agents sitting on a co
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    nter top and table. Nothing on those cards distinguishes one from the other.

    Some of you have asked, how
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    do I get their address? Ask for it, and I don’t mean at the end of the conversation, because many times th
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ey won’t give it to you. For those of us in lease purchasing it is easy because our callers have to tell u
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    s their address in order for us to go and take a look at the property.

    For those of you running other typ
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    es of businesses, you will need to take a long hard look at your telephone script and see how you can modi
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    fy it to incorporate the address as part of your script. Offer something so appealing they are asking you
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    if you want their address so you can send them something!

    For those of you that this won’t work for, tell
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    them about your website, or that you would like to send them some special web only offers and see if you
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    can get their address that way.

    If all of these fail, invest in a cross checking service, where with your
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    prospects telephone number, you can also gain access to their address!

    Copyright 2005 DeFiore Enterprise


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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