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  • Useful Advices - Systematically Flood Your Leads With An Education

    One of the tactics I love to employ in the landing of new clients is something I cal
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    l an "Info Storm."

    Here's the basic idea. You meet a new prospect, go over the solu
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ions you have for and then jointly decide on some next steps involved in them hiring
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    you. Now, most people go away promising to send a proposal or follow-up in some mann
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    r. But, what also happens it that 3 other people slip in later that day and make a f
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ne proposal for that same piece of business. So, what do you do to keep your name on
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    top of the stack as the decision process unfolds?

    Most people just do what they sai
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    they would do or worse. Others pick-up the phone and "check-in." Here's what I sugg
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    st you do.

    Don't beg for the business, make yourself the obvious choice.

    * By the
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    nd of the week, find a way to refer a prospect or necessary contact to your lead

    *
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    end them an article that discusses some point of interest you know they have

    * Drop
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    them a copy of a press release you just sent to the media

    * Send them a free repor
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    , checklist or tool you know they will appreciate.

    Here's the key to this storm. Do
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    't ask for the order, don't try to get and appointment, don't call. Just keep sendin
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    them this perfectly scripted, useful information and watch what happens. I can hear
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    sales trainers all over the world moaning about the subtleness of this approach but
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    here is something very appealing about simply being there, giving great information
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    nd waiting, Oh, and there's something very referable about someone who sells this wa
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    !

    And the best part, It can all be automated (although it won't look like it if don
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    right) while you're out there knocking more doors down.

    Copyright 2005 John Jantsc


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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