Useful Advices - Business

Today’s technology has provided us with so many forms of communication that we often grab for the nearest gadget without asking an important question, “What gadget is best?” Or, in more formal terms, “What

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is the most effective method of communicating for this situation?”

Should you make a telephone call, or would it be better to visit in person? Should you whip off a quick email message or type a formal let

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ter? What about a fax? Should you page the person and have him/her return your call? Is it acceptable to call this person from your wireless phone? Do you need to schedule an in-person meeting or would a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

videoconference be more efficient? Do you need to arrange a teleconference or will three-way calling suffice? Should you call the other person on his/her wireless phone?

Technology offers many options fo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

communicating. To be effective, you want to make the right choice.

Start by considering your audience. If an employee hates email, don’t use it to convey bad news. If a client dislikes wireless phones,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

don’t call him/her from yours. If your boss is annoyed by pagers, don’t page him/her unless it’s vital.

Ask yourself, is it acceptable if there is a lag time between when the message is sent and when it is

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

received? Be careful when determining what is “quick” communication.

For example, email isn’t necessarily fast. Simply because email is sent instantaneously doesn’t mean it’s received that quickly. Some

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

people only check their email once a day or once a week.

Regular mail is notorious for being slow. There’s a reason it’s nicknamed “snail mail.” If you have a quick question or need a clarification, pick

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

up the telephone or walk across the hall. Hey, the exercise is good for you!

Is there a chance the communication could be misunderstood or misinterpreted? Face-to-face contact allows you to obtain valuabl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e non-verbal feedback. And, you can receive this feedback immediately and in mid-sentence, instead of waiting until you’ve sent an entire document, only to discover you’re on the wrong track. Remember, too

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, that a videoconference is another way to achieve face-to-face contact.

On the other hand, if you’re communicating numbers, financial data, or complicated information, put it in writing. This will help yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u avoid miscommunication or confusion.

Are you having trouble building a relationship? Whether the person is a co-worker or a new client, look for the most personable methods of communicating. Make a tele

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hone call, or pay a personal visit.

Is the appearance of the letter or proposal important? If a potential client will be making ten copies of your proposal and distributing it to the Board of Directors, do

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n’t fax it. Consider sending the copy via regular mail – in a flat envelope.

What is the volume of information that is being communicated? Faxes are best suited for sending brief pieces of information.

D

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oes the communication require input from several people, or are you brainstorming ideas? If so, consider a face-to-face meeting or a teleconference. That way, everyone can participate at once.

If you need

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

time to think about your reply, avoid the telephone. By using a written format, such as a letter, email, or fax, you have time to consider the matter. Also, if a client is asking detailed pricing question

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, you can eliminate confusion (and protect yourself) by putting it in writing.

Is the receiver in a different time zone than you are? Maybe you are ready to leave the office, but you want to send informati

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

on about an order. If the client is three time zones away, a fax or email will reach him/her more effectively than a phone call.

Finally, in this age of technological gadgets, don’t underestimate the power

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of a hand-written note. That’s one way to let employees know you appreciate them or to stand out among the competition. How many of your competitors will take the time to hand write a note to a potential

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

client?

Use today’s technology to your advantage. Don’t sabotage your message by choosing the wrong method of communicating it. Make a conscious decision about the most effective medium for your situation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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