Useful Advices - Business

In Part I of this article, we discussed the importance of active listening, and how it is important for smooth and effective meetings. In the process, we touch

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ed on the topic of reflective listening. Reflective listening is a valuable means of ensuring that we have properly understood the speaker’s thoughts and feeli

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

gs. Perhaps more importantly, it is also a great way to make that person feel that he has been listened to and appreciated.

How does reflective listening work

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

? It’s really quite simple. Reflective listening means listening carefully to what the speaker has to say, and then echoing that person’s ideas back to him, re

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hrased in your own words. For example, if a colleague presents a marketing idea at a meeting, you can reflect this idea back to him by saying, “Let me see if I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

’ve understood you correctly. You’re proposing that we do the following…” and then attempt to summarize his plan. Or, if a coworker expresses some reservation

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

about a proposal, you could respond by asking, “So, if I understand your concerns, you’re saying that…” and then restate his ideas as best you can.

So what do

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es this accomplish? First and foremost, it helps you verify that you’ve properly understood what the other speaker said. Unfortunately, many people don’t unde

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

stand how important this is. “But of course I understood!” they would say. “I’m a good listener!” What they fail to grasp is that good listeners don’t simply

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

assume that their understanding is accurate and complete. Quite the contrary; an effective listener will seek to verify this whenever possible.

Second, it gi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

es the speaker an opportunity to clarify points that he may have stated clumsily or inaccurately. Whether we like it or not, some people simply aren’t very goo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at communicating their ideas the first time around. Some people tend to ramble, for example. Others may neglect to mention some crucial points, especially wh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

en they’re speaking in an off-the-cuff manner. Still others may state all the necessary information, but without giving proper emphasis to all their nuances of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

meaning. By reflecting what we’ve understood back to them, we can give them opportunities to restate their ideas more accurately.

Third – and perhaps most imp

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ortantly – it helps build morale by affirming the other person’s worth. By reflecting the speaker’s words back to him, we demonstrate that we care about what t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at person has to say. This allows the other person to voice his grievances or ideas, and to feel appreciated in the process. Even if we reject that person’s i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

deas completely, he can at least feel appreciated in the process.

Of course, you don’t want to reflect someone’s words back every time that person speaks. Tha

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

would be overkill, and it can sound tremendously insincere. It is enough to simply summarize that person’s ideas now and then, preferably when we think we hav

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e a reasonably clear overview of what he has to say.

Reflective listening techniques take very little effort to master, especially if you’re the type of person

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

who genuinely does care about others. They are an easy yet powerful way to enhance communication, and they can build stronger work relationships in the process

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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