Useful Advices - Business

Teleconferencing is, perhaps, the most effective communication breakthrough of the 20th century. The idea is to enable a group (three or more people) interactive commu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nication through an electronic medium between people at different locations!

Teleconferencing is being used in the following forms today:

- Audio conferencing, using

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

telephones

- Video conferencing, using interactive televisions with sound,

- Computer conferencing, using printed communication through computers and keyboards.

Ad

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

vantages:

Massive cost saving on group meetings that includes cost of traveling, setting up the venue, food, and other related costs.

Meetings are focused and less t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

me is lost.

People and speakers who can’t spare time for face-to-face meetings can participate.

Disadvantages:

The most basic problem with teleconferencing is techn

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ical failure. A nightmare for all organizers, teleconferencing also requires basic training or orientation for participants in use of equipment. Teleconferencing is

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

also a hindrance in interpersonal communication required for negotiation and bargaining.

It is also difficult to break ice during a teleconference and establish a rap

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

port between participants. A successful teleconference depends on detailed planning of the event.

The following tips can help you have a better teleconferencing exp

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rience:

Plan the Agenda

It is absolutely imperative that you plan your items on the agenda. The agenda itself should be clear, well defined and should spell out the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

expectations from the participants. Keep in mind the participation and if you expect an input from everyone on every item, then make sure that you have built in enough

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

time for the meeting. Also, suggest to the participants that they go through the agenda before the teleconference.

Technically Sound

It is important that all partic

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ipants have prior access to dial in number and pass-codes. You must also convey if you are offering a toll-free number. Check all equipment before the conference and e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sure that you have a back plan for technology failure.

Getting there

If you are the facilitator, it makes sense to be the first one online. A team-building exercise

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

could help get the meeting to a good start (specifically if the group is diverse and is meeting for the first time!). Be careful to establish the protocol and the talk

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing order to avoid confusion and a situation where one person monopolizes the meeting.

Teleconferencing Etiquette

‘Least disturbance’ should be the decorum of all te

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

leconferences. As a participant it is your responsibility to ensure that you don’t introduce noise in the form of noisy background, buzzing sounds of low quality cordl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ss phones, reception errors of cell phones any other noise like rustling paper or tapping pens. If the calls are long, the organizers must offer breaks at predestine

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d times.

If the call is an international one, be aware of accents and avoid speaking too fast.

Other Tips for Organizers

- Use names to get attention.

- Use more t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

han one speaker to break monologue and boredom.

- Involve everyone and if required go around in circles asking for input.

- During breaks, pair off people to facilit

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ate interaction.

- Share duties, like taking notes, with participants to encourage interaction.

- Do take feedback for which you need to be ready with feedback forms

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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