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Useful Advices - Successful Telephoning: Tips, Techniques, and Taboos
Regardless of your industry, the telephone has become one of the most vital tools in the business world. While e-mail ranks high as a means of communicating, take a look at how heavily you rely on your cell phone and you'll quickly realize that
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
its import has heightened. As with any tool, we can always learn how to improve our skills and this article will take a 3-fold approach by focusing on tips, techniques and taboos.
TIPS:
When you initiate a call, more often than not, you'll n
TIPS:
When you initiate a call, more often than not, you'll n
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ed to leave a message either via voicemail or with the person answering the phone. Keep these points in mind:
1. Overall, listeners have a short attention span, so you want to say what the listener most needs to hear.
2. Listeners typic
1. Overall, listeners have a short attention span, so you want to say what the listener most needs to hear.
2. Listeners typic
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ally aren't prepared to recall information they receive from a voicemail. Think about what you can do to assist them.
3. Listeners don't have the advantage of seeing you, which means they're not getting additional visual cues (e.g. as it
3. Listeners don't have the advantage of seeing you, which means they're not getting additional visual cues (e.g. as it
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
relates to how something is spelled).
4. Listeners may not be expecting your call and you may be interrupting a meeting or task; you could be inadvertently calling at a "bad" time.
5. When you leave a message for incoming callers, m
4. Listeners may not be expecting your call and you may be interrupting a meeting or task; you could be inadvertently calling at a "bad" time.
5. When you leave a message for incoming callers, m
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ost listeners enjoy hearing something "novel," vs. the traditional ho-hum message. Try something new.
TECHNIQUES:
Thinking back over the aforementioned tips, these techniques will assist you in your approach when using the telephone.
1.
TECHNIQUES:
Thinking back over the aforementioned tips, these techniques will assist you in your approach when using the telephone.
1.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Strive to make your message succinct; less is more over the phone and helps with the issue of listeners who have a short attention span.
2. Treat your phone call like a public speaking opportunity and be sure to prepare your message. Dete
2. Treat your phone call like a public speaking opportunity and be sure to prepare your message. Dete
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
rmine your objective for calling in advance, which helps you speak succinctly.
3. When you state identifying information like your name or your company name, remember that the other party may be unfamiliar with you. You can make things ea
3. When you state identifying information like your name or your company name, remember that the other party may be unfamiliar with you. You can make things ea
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ier by spelling names and using word associations(e.g. my name is Dale Klein; that's D as in David, A, L, E and my last name is Klein; that's K, L, E, I, N as in Nancy).
4. When you offer your phone number, say it two times. This helps wi
4. When you offer your phone number, say it two times. This helps wi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
th better recall; twice is nice. After all, your goal is to have your phone call returned, right?
5. If you actually reach the party with whom you intended to speak, it's courteous to ask if they are available to speak with you. This sav
5. If you actually reach the party with whom you intended to speak, it's courteous to ask if they are available to speak with you. This sav
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s you the awkwardness of starting to speak, only to be told you've called at a bad time.
6. While on the telephone, whether you're leaving a message or speaking directly to another person, try to visualize the individual. This is rel
6. While on the telephone, whether you're leaving a message or speaking directly to another person, try to visualize the individual. This is rel
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
tively easy if you've met them before, but even if you haven't, use your imagination. This is a great form of making eye-contact and makes you sound more interested.
7. Remember that the phone message you leave for incoming callers is a gr
7. Remember that the phone message you leave for incoming callers is a gr
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
eat opportunity to connect with them, so why not freshen up your message on a regular basis? Be creative and tell callers something new that you're doing or offering your customers.
TABOOS:
The third critical part to successful telephoning
TABOOS:
The third critical part to successful telephoning
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
is understanding what to avoid. Some typical behaviors that don't serve us well include the following:
1. Resist the temptation to multitask while on the telephone. We may think the person on the other end of the phone won't know because he o
1. Resist the temptation to multitask while on the telephone. We may think the person on the other end of the phone won't know because he o
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
r she can't see us. The reality is that we will sound distracted; by the way, keypunching can be easily heard.
2. Most of us will cradle the telephone receiver between our head and our shoulder. This is very undesirable from an ergonomic
2. Most of us will cradle the telephone receiver between our head and our shoulder. This is very undesirable from an ergonomic
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
tandpoint and puts excess strain on the neck and shoulder. Instead, give consideration to wearing a headset so you can keep your head upright and have your hands free to take notes or to gesture.
3. A typical behavior is to pick up the pho
3. A typical behavior is to pick up the pho
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ne and "just wing it" when leaving a message. The problem is that when we do this, we may sound unprepared and less professional. If you're thinking on the fly, you may also overlook having a call to action for the other party. The person you
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
re calling must clearly understand what you expect to happen as a result of the call.
4. When leaving a voicemail message, don't do so when you're rushing out the door. The result is that you end up speaking too rapidly and this confuses t
4. When leaving a voicemail message, don't do so when you're rushing out the door. The result is that you end up speaking too rapidly and this confuses t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
he other person. Use a normal conversational rate to make it easier for your listener.
5. As stated earlier, attention spans tend to be short. Therefore, it's not in your best interests to give excessive information in your message. Keep
5. As stated earlier, attention spans tend to be short. Therefore, it's not in your best interests to give excessive information in your message. Keep
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
it succinct and leave out the extra clutter.
Successful telephoning is an integral part of transacting business. With proper attention to these tips, techniques and taboos, you can have the impact you desire on those with whom you interact
Successful telephoning is an integral part of transacting business. With proper attention to these tips, techniques and taboos, you can have the impact you desire on those with whom you interact
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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