Useful Advices - Business

When we pause and reflect on the significance of communication, we realize that effective communication impacts our business and personal success more than any other factor. Communication, in one form or another, permeates all that we do. Whether it's internal to employees or external to customers/prospects, our

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ability to communicate effectively determines the results. Words, actions and body language have a powerful impact, good or bad, on those with whom we communicate.

If we look back in history and examine the characteristics of great world leaders, we find one common trait among all…effective communicators. You ma

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y not want to be among the worlds' great leaders but you can greatly enhance your success by becoming an effective communicator. All it takes is a focus on honing your communication skills. With the right mindset you can acquire the skills by a commitment to working on developing the necessary skills. As a beginn

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ing, let's explore the foundational elements that will have an immediate impact on your success.

The 3C's of Effective Communication

Whether you are communicating by the spoken or written word, keep these three essential elements in mind:

Clear - Insure that what you are saying or writing is clear to the inten

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ed listener/reader by thinking through the message and the response you expect to evoke. Clarity is essential to effective communication, especially in your written communication. The reader will not have the option to question your meaning or ask for clarity. If your message is unclear it leaves the interpretati

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

on solely in their mind which may not be the message you intended to communicate. Are we clear on this?

Concise - In this fast-paced world we live in today, brevity is cherished. Quality time is a scarce commodity. Think about what you are saying or writing in the context of fewer words while retaining clarity o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

f message. Email has opened up a whole new world of communication. It is the extreme example of being concise. I'm sure English teachers are going ballistic over the sentence structure (or lack thereof) in most email messages. The balance for effective communication lies somewhere between voluminous, unnecessary

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ords and the choppy words and incomplete sentences of the email world.

Consistent - Once you have developed a clear and concise message that you are satisfied conveys the reasons people will want to do business with you and your company, consistency is essential. We are constantly bombarded with a deluge of info

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rmation. It takes time for any message to get through. When you have lived with your message day in and day out and are tiring of it, your target listeners are probably beginning to "get it".

The 3M's of Effective Communication

Three key elements are essential to effective communication:

Message - Using the 3C

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

's above, carefully craft your message incorporating the reasons why a customer or prospect should consider, from their perspective, doing business with you and your company.

Develop an honest and credible message that may, depending on your type of product or service, involve features, general benefits, company

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

principles and values, innovative ideas, user testimonials or other factors pertinent to your product or service. The challenge is to make your message inspiring or motivational enough to evoke a response without exaggerated and unbelievable claims. Be sure you communicate the true differentiation between what yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u are offering and the offers of your competitors. Remember most purchasers see your product or service as a commodity. In other words, from their perspective, they can get the same product or service from your competitors for less money. For most of us offering the lowest price (unless you are Wal-Mart) is not g

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

oing to create a successful business. It is essential to your success that you clearly differentiate your offering from the field of price cutters. You can't win that battle.

Messagee - I know. This is not in the dictionary and it drives spell check crazy. However, it aptly describes the person to whom you are t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

argeting your message. You must first know who the decision-maker is for your specific product or service. Next, you decide what response you want to evoke. Are you looking for an immediate purchase? Are you seeking an in-person appointment to determine their needs and explore ways you may be able to meet their n

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eds? Then, knowing their responsibilities within their company, you must determine what message is going to motivate them to respond favorably to your request. Example, if the Chief Financial Officer is the decision maker for your product or service, your offering better save or make their company money.

Messeng

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

er - The messenger is the medium you select to deliver your carefully crafted message to the appropriate messengee. When you have a clear profile of your best customer/prospect, selection of the targeted medium is much easier. Each media has its targeted reader, listener, viewer, etc. Independent research data is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

available that will help you match your customers' profile to that specific mediums' targeted profile. Over my forty years in media advertising and consulting I have seen many misdirected dollars wasted on ineffective advertising.

Your precious resources of time and money need to be targeted, focused, efficient

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and effective Be sure you incorporate the 3C's and 3M's into your communication. We would be committing a felonious crime, punishable by hanging, if we failed to mention one of the most significant elements of effective communication…effective listening. We all could fill the remaining pages of this publication w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ith examples of horror stories created by others and by us when they, or we, fail to listen carefully to the other person. Our tendency is to jump in, make snap judgment, provide solutions, make incorrect assumptions and fast forward the others' story without focusing on what they are saying and then responding a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ppropriately. Silence can be golden.

I hope this article has been clear, concise and consistent enough to inspire you to work on your communication skills. There are many resources of books, tapes and seminars available to help you become an effective communicator. Just do it. May you attain the success you earn

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you work with compressed or hydraulic air systems, one area of particular concern revolves around the fact that, well, air is invisible, right? This means that without exact testing measures, you really are unable to determine if there is a leak in this critical system. Such injections of error into your plant’s operations could cost you millions of dollars each year.

An email opt-in list is the most effective way to ensure the long-term viability of your online business. By following a few helpful hints, you will be able to avoid the opt-in email list scams and build your list the right way.

A good marketing plan will help small business owners to get bank loans, identify and focus on specific target markets, and build successful businesses. Use this article as a checklist to review and review your current marketing plan.

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