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Useful Advices - How to Think Outside the Box by Looking AT the Box
Nobody notices normal. I learned that early in life when I discovered my secret calling to be a class clown. I quickly learned that the key to being funny is in saying what people don’t expect you to say - taking assum
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ptions and shattering them. It’s not about fitting in. It’s about getting noticed. When you are different people remember you. It’s something that has been proven true throughout my years as a writer, storyteller, come
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
dian, and professional speaker. Look around you at the different industries to examples of what I’m talking about. Musicians who succeed are those who have a different sound. Comedians who have a unique perspective on
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
life. Speakers with a different concept. Reality TV. Commercials with talking lizards. I rest my case.
While I like to think that I am talented and full of wit, I’m afraid it’s not the talent or the humor that gets me
While I like to think that I am talented and full of wit, I’m afraid it’s not the talent or the humor that gets me
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
hired. It’s the fact that I bring something different to the table. I have found ways (some intentionally, some not) of being different on many levels – from my promotional materials, to my website presence, to the wa
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
y I treat my clients. And that’s why I buy into the principle that the key to success is to study what everybody else is doing and do the opposite. Create yourself as a category of one. Be the only one in your business
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
who…
My particular industry is the speaking business where we as speakers have become a commodity – an endless buffet of choices to our clients. As more and more speakers are entering the market and bringing with the
My particular industry is the speaking business where we as speakers have become a commodity – an endless buffet of choices to our clients. As more and more speakers are entering the market and bringing with the
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
m new and DIFFERENT ways of doing things, we’d better start finding ways to go from moving inside the norm to moving outside the box. We want to avoid becoming the “been there done that” option to our clients. This isn
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
’t an issue just for speakers. It’s an issue for everyone in business. And the way to start thinking outside the box is to start by looking at the box.
Back to my earlier mention of taking assumptions and shattering t
Back to my earlier mention of taking assumptions and shattering t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
hem. In comedy that is a key principle in getting laughs. Set up your audience with a common assumption and then break it. Say what they didn’t think you were going to say. Do what they didn’t think you were going to d
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
. I think the same can be said for our businesses. Look at what our clients expect, and then surprise them by doing something different. It’s that easy. And yet so many of us aren’t doing it.
Today I’m going to challe
Today I’m going to challe
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nge you to set time aside (now would be good) and make a list. That’s right. Get out some paper and make a list of all the things that are “assumed” in your business. The key is to think really basic. If it’s assumed t
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
hat your products are delivered in brown boxes, write that down. If it’s assumed that all sales people in your company drive white vans, then write that down. Don’t over think it. Don’t edit. Just write.
Here is an ex
Here is an ex
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ample of some assumptions that I’ve come up with just sitting here. They apply to the speaking business, but I’m assuming that your brain can make the leap.
In the speaking business it is assumed that:
the a
In the speaking business it is assumed that:
the a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
udience doesn’t get involved
the speeches are written ahead of time
the material is general enough to fit several different audiences
contact is usually made my mail or email
the speeches are written ahead of time
the material is general enough to fit several different audiences
contact is usually made my mail or email
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
r>
the speech is given in person
the speaker has a book
the speaker sends out a newsletter
These are just a few examples. I actually came up with many more. In fact, I encoura
the speaker has a book
the speaker sends out a newsletter
These are just a few examples. I actually came up with many more. In fact, I encoura
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ge you to come up with twenty-five to begin with. You may even have more. But aim for twenty-five. Make sure your list includes the many aspects of your business from customer service, to sales, to product, employee re
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
lations, to training, to your company’s story.
The next step is easy. You have the assumptions, now shatter them. Again, let your mind wander. Don’t worry about whether it sounds impossible or stupid. Don’t think, jus
The next step is easy. You have the assumptions, now shatter them. Again, let your mind wander. Don’t worry about whether it sounds impossible or stupid. Don’t think, jus
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t write. Have fun. Get other people involved in the process. Ask yourselves, “How can we be different than what they expect?” Some of things on your list may not work for your company but you should see several areas w
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
here you can find a way to be different from your competitors – embrace your uniqueness. To be the only one in the business who…
The last step is always the hardest and the one where most of us fall short.
Just do it
The last step is always the hardest and the one where most of us fall short.
Just do it
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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