Useful Advices - Business

What sets the tone of the speech, creates a sense of anticipation, positions you as the expert, generates interest and grabs attention? The introduction. Whether you are introducing your guest at a club meeting, presenting the speaker at an awards banquet

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or meeting forty strangers for the first time, the introduction is the tool that makes the difference. A good introduction doesn’t happen by chance. Planning your introduction will give you results.

Introducing yourself
Every professional belongs to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a networking group where they stand and introduce themselves. Instead of using the same “speech” every meeting, create several 30-second introductions, also known as the “elevator speech” tailored to the group. For example, if you sell insurance and you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

are introducing yourself at the “Classic Car Club”, then your introduction should mention that you insure classic cars. If you are a banker and you are in front of small business owners, mention the SBA loans you have available. In other words, find out s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

omething specific about the group and how you can serve them, and make that evident in your introduction.

A common mistake is stage hogging. It’s ok to make a statement about an upcoming event but it shouldn’t take up more than a few extra seconds. If yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

have several announcements, spare the details and bring along brochures or flyers. Let the group know that they can get more information after the meeting. Or, ask the emcee to make the announcements before introductions begin.

Introducing your guest

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

> Don’t leave it to chance when you bring a guest. There is no better opportunity for a guest to shine than when you strategically formulate an introduction showcasing her talents. For example, I invited my friend Stacy B. as a guest to a business club

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

in which I belong. The members in this organization are business owners and decision makers who can use Stacy’s product, or are in a position to refer Stacy to other businesses.

Rather than randomly introducing Stacy and reciting the name of her company, I

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

specifically mentioned that last May Stacy lost her home in the tornado that destroyed her community and from that experience she created two businesses to protect business owners and home owners. his statement gained the immediate attention of the group

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and gave them an anchor to remember her by.

Then I strategically mentioned the name of her business and explained that she “databases” the contents of your home or business so that you are protected before the theft, fire or storm.

Then to add some valida

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ion, I mentioned that Stacy’s business had been recently highlighted on the local news channel and in a regional magazine, which added to Stacy’s credibility. Mentioning this magazine that is read by most everyone in the audience will have people noticing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and remembering her information well after the meeting, or perhaps looking up the information later.

Add to the fact that it was the month of April (tornado season) and the fact that many of the professionals in the audience were insurance professionals,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

CPA’s and other business owners, Stacy had several business cards handed out to her with a request for a follow up.

Introducing the Speaker
Some of the same rules apply when introducing the speaker at an awards banquet or seminar. It is your responsi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

bility as the introducer to make sure the speaker has a planned intro. The worst introducers are those that rely on fond feelings and memories to make the introduction. A prepared introduction sets the stage and lets the audience know who the speaker is a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nd what topic he is speaking on.

An introduction shouldn’t be much longer than one minute. Give the speaker’s credentials and other meaningful information, and don’t build the speaker up so much that he is a let down to the audience. Leave out the things

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that aren’t pertinent to the audience. For example, if your speaker is talking to Chess enthusiasts, it won’t matter that he climbed Mt. Everest unless he played a game of chess when he got to the top.

Talk to the speaker a few days in advance to see what

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

is necessary for preparation. Interview the speaker and use the “TIP” formula (Topic, Importance to the audience, and Personal information) to create your outline.

What if you are dealing with a professional speaker? Most professional speakers come prepa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

red with a written introduction, and may already have someone in mind to do the introduction. If that happens to be you, make sure you have rehearsed the introduction and know how to pronounce every word, including the correct pronunciation of the speaker’

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s name. The second to worst kind of introduction is from the person who hasn’t practiced reading the intro. Stick to your script. Don’t adlib or give away additional information. For example, if your speaker is going to do a magic act and wants it to be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a surprise, you might blow it if you suddenly decide to mention his magic tricks in your introduction. Always ask permission from the speaker if you are going to vary from his script. Doing otherwise means you steal his thunder and disappoint the audience

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It’s a classic mistake for business owners. They start a business that is focused on their product and not on the credit end of their business.

Hiring employees who can contribute to your business positively is a challenge for every entrepreneur. Here are some tips on how to go about this difficult and challenging task.

This is part one of a series of articles covering best practices, tips, and techniques intended to help artists get the most out of an art fair or festival. The tips mentioned in these articles are based on my own experience, training I’ve received for setting up and staffing trade show booths, and on my own observations watching others both as a casual observer and as a show critic.

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Useful Advices - Positioning Yourself for Success through Introductions

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