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  • Useful Advices - BPO Industry in India - A Report

    Business process outsourcing (BPO) is a broad term referring to outsourcing in all fields. A BPO differentiates itself by either putting in new technology or applying existing technology in a new way to improve a process.

    Business Process Outsourcing (BPO) is the delegation of one or more IT-intensive business processes to an external provider that in turn owns, administers and manages the selected process based on defined and measurable performance criteria. Business Process Outsourcing (BPO) is one of the fastest growing segments of the Information Technology Enabled Services (ITES) industry.

    Few of the motivation factors as to why BPO is gaining ground are:

    Factor Cost Advantage
    Economy of Scale
    Business Risk Mitigation
    Superior Competency
    Utilization Improvement

    Generally outsourcing can be defined as - An org
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    anization entering into a contract with another organization to operate and manage one or more of its business processes.

    Different Types of Services Being Offered By BPO's

    Customer Support Services

    Our customer service offerings create a virtual customer service center to manage customer concerns and queries through multiple channels including voice, e-mail and chat on a 24/7 and 365 days basis.

    Service Example: Customers calling to check on their order status, customers calling to check for information on products and services, customers calling to verify their account status, customers calling to check their reservation status etc.

    Technical Support Services

    Our technical support offerings include round-the-clock technical support and problem resolution for OEM customers and computer hardware, software, peripherals and Internet infr
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    astructure manufacturing companies. These include installation and product support, up & running support, troubleshooting and Usage support.

    Service Example: Customers calling to resolve a problem with their home PC, customers calling to understand how to dial up to their ISP, customers calling with a problem with their software or hardware.

    Telemarketing Services

    Our telesales and telemarketing outsourcing services target interaction with potential customers for 'prospecting' like either for generating interest in products and services, or to up-sell / promte and cross sell to an existing customer base or to complete the sales process online.

    Service Example: Outbound calling to sell wireless services for a telecom provider, outbound calling to retail households to sell leisure holidays, outbound calling to existing customers to sell a
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    new rate card for a mobile service provider or outbound calling to sell credit or debit cards etc.

    Employee IT Help-desk Services

    Our employee IT help-desk services provide technical problem resolution and support for corporate employees.

    Service Example: of this service include level 1 and 2 multi-channel support across a wide range of shrink wrapped and LOB applications, system problem resolutions related to desktop, notebooks, OS, connectivity etc., office productivity tools support including browsers and mail, new service requests, IT operational issues, product usage queries, routing specific requests to designated contacts and remote diagnostics etc.

    Insurance Processing

    Our insurance processing services provide specialized solutions to the insurance sector and support critical business processes applicable to the industry right f
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    rom new business acquisition to policy maintenance to claims processing.

    Service Example:

    New Business / Promotion:

    Inbound/outbound sales, Initial Setup, Case Management, Underwriting, Risk assessment, Policy issuance etc.

    Policy Maintenance / Management:

    Record Changes like Name, Beneficiary, Nominee, Address; Collateral verification, Surrender Audits Accounts Receivable, Accounting, Claim Overpayment, Customer care service via voice/email etc.

    Data Entry Services / Data Processing Services Service Example:

    Data entry from Paper/Books with highest accuracy and fast turn around time (TAT)

    Data entry from Image file in any format

    Business Transaction Data entry like sales / purchase / payroll.

    Data entry of E-Books / Electronic Books

    Data Entry : Yellow Pages / White Pages Keying

    Data Entry and compilation from Web site

    Data C
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    apture / Collection

    Business Card Data Entry into any Format

    Data Entry from hardcopy/Printed Material into text or required format

    Data Entry into Software Program and application

    Receipt and Bill Data Entry

    Catalog Data Entry.

    Data Entry for Mailing List/Mailing Label.

    Manuscripting typing in to word

    Taped Transcription in to word.

    Copy, Paste, Editing, Sorting, Indexing Data into required format etc.

    Data Conversion Services Service Example:

    Conversion of data across various databases on different platforms

    Data Conversion via Input / Output for various media.

    Data Conversion for databases, word processors, spreadsheets, and many other standard and custom-made software packages as per requirement.

    Conversion from Page maker to PDF format.

    Conversion from Ms-Word to HTML format

    Conversion from Text to Word Perfect.

    Conve
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    rsion from Text to Word to HTML and Acrobat

    Convert Raw Data into required MS Office formats.

    Text to PDF and PDF to Word / Text / Doc

    Data Compilation in PDF from Several Sources.

    E-Book Conversion etc.

    Scanning, OCR with Editing & Indexing Services Service Example:

    High speed Image-Scanning and Data capture services
    High speed large volume scanning
    OCR Data From Scanned page / image
    Scan & OCR paper Book in to CD.
    ADOBE PDF Conversion Services.
    Conversion from paper or e-file to various formats

    Book Keeping and Accounting Services Service Example:

    General Ledger
    Accounts Receivables and Accounts Payable
    Financial Statements
    Bank Reconciliation
    Assets / Equipment Ledgers etc.

    Form Processing Services:
    Service Example:

    Insurance claim form
    Medical Form / Medical bi
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    lling
    Online Form Processing
    Payrol Processing etc.

    Internet / Online / Web Research
    Service Example:

    Internet Search, Product Research, Market Research, Survey, Analysis. Web and Mailing list research etc.

    Challenges for a HR Professional in BPO

    Brand equity: People still consider BPO to be "low brow", thus making it difficult to attract the best talent.

    Standard pre-job training: Again, due to the wide variety of the jobs, lack of general clarity on skill sets, etc, there is no standard curriculum, which could be designed and followed.

    Benchmarks: There are hardly any benchmarks for compensation and benefits, performance or HR policies. Everyone is charting their own course.

    Customer-companies tend to demand better results from outsourcing partners than what they could actually expect from their own departments.
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    "When the job is being done 10,000 miles away, demands on parameters such as quality, turn around timeliness, information security, business continuity and disaster recovery, etc, are far higher than at home. So, how to be more efficient than the original?

    Lack of focused training and certifications Given this background, the recruiting and compensation challenges of HR departments are only understandable.

    Key To success

    The key to success in ramping up talent in a BPO environment is a rapid training module. The training component has to be seen as an important sub-process, requiring constant re-engineering. Business Process Outsourcing: The Top Rankers WNS has emerged as the top BPO in India, pushing Wipro Spectramind to the second position, according to a survey done by NASSCOM. The basis of ranking is the revenues generated by the
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    BPO companies in 2003-04, as per US GAAP. A list of top fifteen BPO companies in India is given below.

    WNS Group
    Wipro Spectramind
    Daksh e-Services
    Convergys
    HCL Technologies
    Zenta
    ICICI Onesource
    MphasiS
    EXL
    Tracmail
    GTL Ltd.
    vCustomer
    HTMT
    24/7 Customer
    Sutherland Technologies

    The parameters for the survey was: Employee Size (Operation level executives), Percentage of last salary hike, Cost to company , Overall Satisfaction Score, Composite Satisfaction, Company Culture, Job Content / Growth, Training , Salary and Compensation , Appraisal System, People, Preferred Company: (Percentage of respondents of a company who named their own company as the preferred one), Dream Company: (Percentage of respondents in the total sample who preferred a particular compa
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    y).

    Employee Benefits Provided By Majoriy Of the BPO Companies Provident Fund: As per the statutory guidelines, the employee is required to contribute a percentage of his basic salary and DA to a common fund. The employer for this fund contributes as well. The employee can use the amount deposited in this fund for various personal purposes such as purchase of a new house, marriage etc.

    Gratuity: Gratuity is one of the retrial benefits given to the employee in which the employer every year contributes a particular amount. The fund created can be used by the employee for the purpose of long-term investment in various things such as a house etc.

    Group Mediclaim Insurance Scheme: This insurance scheme is to provide adequate insurance coverage of employees for expenses related to hospitalization due to illness, disease or injury or pregnancy
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    in case of female employees or spouse of male employees. All employees and their dependent family members are eligible. Dependent family members include spouse, non-earning parents and children above three months

    Personal Accident Insurance Scheme: This scheme is to provide adequate insurance coverage for Hospitalization expenses arising out of injuries sustained in an accident.

    Subsidized Food and Transportation: The organizations provides transportation facility to all the employees from home till office at subsidized rates. The lunch provided is also subsidized.

    Company Leased Accommodation: Some of the companies provides shared accommodation for all the out station employees, in fact some of the BPO companies also undertakes to pay electricity/water bills as well as the Society charges for the shared accommodation. The purpose is to p
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    rovide to the employees to lead a more comfortable work life balance.

    Recreation, Cafeteria, ATM and Concierge facilities: The recreation facilities include pool tables, chess tables and coffee bars. Companies also have well equipped gyms, personal trainers and showers at facilities.

    Corporate Credit Card: The main purpose of the corporate credit card is enable the timely and efficient payment of official expenses which the employees undertake for purposes such as travel related expenses like Hotel bills, Air tickets etc

    Cellular Phone / Laptop: Cellular phone and / or Laptop is provided to the employees on the basis of business need. The employee is responsible for the maintenance and safeguarding of the asset.

    Personal Health Care (Regular medical check-ups): Some of the BPO'S provides the facility for extensive health check-up. For em
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ployees with above 40 years of age, the medical check-up can be done once a year.

    Loans: Many BPO companies provides loan facility on three different occasions: Employees are provided with financial assistance in case of a medical emergency. Employees are also provided with financial assistance at the time of their wedding. And, The new recruits are provided with interest free loans to assist them in their initial settlement at the work location.

    Educational Benefits: Many BPO companies have this policy to develop the personality and knowledge level of their employees and hence reimburses the expenses incurred towards tuition fees, examination fees, and purchase of books subject, for pursuing MBA, and/or other management qualification at India's top most Business Schools.

    Performance based incentives: In many BPO companies they have plans
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    for , performance based incentive scheme. The parameters for calculation are process performance i.e. speed, accuracy and productivity of each process. The Pay for Performance can be as much as 22% of the salary.

    Flexi-time: The main objective of the flextime policy is to provide opportunity to employees to work with flexible work schedules and set out conditions for availing this provision. Flexible work schedules are initiated by employees and approved by management to meet business commitments while supporting employee personal life needs .The factors on which Flexi time is allowed to an employee include: Child or Parent care, Health situation, Maternity, Formal education program

    Flexible Salary Benefits: Its main objective is to provide flexibility to the employees to plan a tax-effective compensation structure by balancing the monthl
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    y net income, yearly benefits and income tax payable. It is applicable of all the employees of the organization. The Salary consists of Basic, DA and Conveyance Allowance. The Flexible Benefit Plan consists of: House Rent Allowance, Leave Travel Assistance, Medical Reimbursement, Special Allowance

    Regular Get together and other cultural programs: The companies organizes cultural program as and when possible but most of the times, once in a quarter, in which all the employees are given an opportunity to display their talents in dramatics, singing, acting, dancing etc. Apart from that the organizations also conduct various sports programs such as Cricket, football, etc and regularly play matches with the teams of other organizations and colleges.

    Wedding Day Gift: Employee is given a gift voucher of Rs. 2000/- to Rs. 7000/- based on their le
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    vel in the organization.

    Employee Referral Scheme: In several companies employee referral scheme is implemented to encourage employees to refer friends and relatives for employment in the organization.

    Paid Days Off
    Maternity Leave
    Employee Stock Option Plan

    Inspite of all these benefits, the attrition rate in BPO industry is very high, why?. What is the reason for an employee to leave? These and many more are the questions that need immediate attention from the industrial gurus.

    Why people prefer to join BPO's?

    In general a person with any graduation can join any of the BPO. Some BPO's like to take people with MBA but then again the specialization are of an individual hardly makes any difference. Again, this is the industry, where there is no reference checks and very often people don't even specify there exact age. Lets me
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    share with you some of the reasons as why people prefer to join a BPO:

    Did not get a better job.
    Find nothing better to do.
    Education level doesn't matter
    Good work environment
    Good Benefits
    Flexibility of time
    Attractive life style
    Transport facility

    Why people leave the BPO's?

    When there are so many benefits associated with BPO industry….when there are so many privileges for the BPO employees than what makes them to change the company/industry?? Is it only MONEY that matters or anything else as well?? Here are some of the reasons for a BPO professional to change his/her job.

    No growth opportunity/lack of promotion
    For higher Salary
    For Higher education
    Misguidance by the company
    Policies and procedures are not conducive
    No personal life
    Physical strains
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    Uneasy relationship with peers or managers
    What they have to say?

    With so much of uncertainty in the market…..people are trying their best to stop or to at least have a control on the attrition rate…let me share with you the opinion of the real gurus of the industry.

    "Training is a very important aspect of the ITES-BPO industry"- Mr. Arjun Vaznaik, COO, Tracmail

    " Career growth in the industry is robust and there is a long-term opportunity. The great growth momentum that the industry is witnessing is creating both vertical and lateral career opportunities. There also exists enough growth opportunities in the middle-management and supervisory level within the industry". - Aadesh Goyal, Executive Vice President & GM, Hughes BPO Services

    "It will not be possible for the industry to arrive at a blanket agreement on poaching but bilat
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    eral agreements between companies are being signed. Basic norms are being put in place and code of ethics is being stressed upon by industry players within the sector with respect to HR practices. We are encouraging companies to adopt responsible behavior in order to ensure that the industry does not become a victim of its own actions. Industry needs to go aggressive but not cannibalistic." - Mr. Suren Singh Rasaily, Senior Vice President, NIIT Ltd. and Head Plantworkz,

    Conclusion:

    This is a descriptive report on BPO industry. I have tried to cover almost everything related to the industry. I like to have your opinion about the same. Even at the end of this comprehensive report, my concerns are related to development of employees in BPO, controlling attrition rate in BPO, can we have some standard industrial compensation package/ break-ups


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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