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Useful Advices - Lessons from Sports Commentators: Give Credit to Co-Workers
I think it’s a reflection on the entire organization when employees at all levels allow polarization to get out of control. Not only
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
does incessant bickering between departments lower employee morale, it is equally bad for productivity.
Even the best of organizat
Even the best of organizat
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ons are not exempt from internal strife. Outside salespeople are often at operations’ throat.
Operations fusses about having to wor
Operations fusses about having to wor
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
k harder than inside sales.
Administration complains that both inside and outside salespeople are inattentive to detail. Etc. Etc.
Administration complains that both inside and outside salespeople are inattentive to detail. Etc. Etc.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tc. It’s amazing how adults can behave so childishly.
Perhaps we should take a lesson from sports commentators. Most of us watch sp
Perhaps we should take a lesson from sports commentators. Most of us watch sp
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
orting events on TV. I’ve noticed that several times during every baseball or football game, the sports commentators make it a point
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
to make sure that the listening audience know how important the people behind the scenes are:
• “Were it not for those guys out in
• “Were it not for those guys out in
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the truck operating the electronic equipment, our [the sports commentators] jobs up here in the booth would be next to impossible.”
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
• “Were it not for the camera crew on the field with so many great replays, the guys in the booth wouldn’t be able to show all of th
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ose super camera shots.”
• And when the camera crew on the field fails to capture a particularly interesting play, the commentators
• And when the camera crew on the field fails to capture a particularly interesting play, the commentators
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
say something along the lines of, “It’s a shame we can’t show you a replay. We can afford just so many cameras on the field, though.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
We’re amazed at how much of the field the camera crew is able to cover with a limited amount of equipment.”
• “Were it not for the
• “Were it not for the
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
staff members operating the computers, the commentators couldn’t come up with so many great statistics in such a timely manner.
Is
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
’t there a message here?
What kind of impact would it have in your organization if we took a lesson from sports commentators? Here
What kind of impact would it have in your organization if we took a lesson from sports commentators? Here
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
are a few examples:
1. How could outside salespeople earn a handsome income if operations personnel were not busting their butts in
1. How could outside salespeople earn a handsome income if operations personnel were not busting their butts in
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
90 degree heat to get material loaded and delivered in a timely manner?
2. No one in the business would have jobs if salespeople di
2. No one in the business would have jobs if salespeople di
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
dn’t take care of customer needs.
3. No business can function without administrative personnel.
4. Outside salespeople can’t be at
3. No business can function without administrative personnel.
4. Outside salespeople can’t be at
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
two places at once, so inside salespeople are essential to any business.
5. We’d have nothing to receive or sell if someone doesn’t
5. We’d have nothing to receive or sell if someone doesn’t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
purchase it.
6. And last but not least, what about management? In any organization, someone has to orchestrate the dozens of peopl
6. And last but not least, what about management? In any organization, someone has to orchestrate the dozens of peopl
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
who are performing such diverse functions.
Don’t you think it’s time that everyone started appreciating each other in your company
Don’t you think it’s time that everyone started appreciating each other in your company
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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