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Useful Advices - Personal Education and Communication Pathways and Pitfalls
"In general, those who have nothing to say contrive to spend the longest time in saying it." Abbott Lowell, early 20th century American lawyer and president of
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Harvard University
There is no one best communication style or magical speak-by-the-numbers formula that will make you a compelling verbal communicator. Howeve
There is no one best communication style or magical speak-by-the-numbers formula that will make you a compelling verbal communicator. Howeve
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
, if you master the following steps, you'll become an above average communicator and leader:
o Steven Covey's principle "seek first to understand" is an importan
o Steven Covey's principle "seek first to understand" is an importan
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
starting point. In The Seven Habits of Highly Effective People he writes, "If you want to interact effectively with me, to influence me. . . you need first to un
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
erstand me."
o Everyone is tuned into the radio station WIFM What's in it For Me. Talk in terms of my not your interests.
o Keep it simple, direct, and co
o Everyone is tuned into the radio station WIFM What's in it For Me. Talk in terms of my not your interests.
o Keep it simple, direct, and co
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
versational.
o Never hide behind a written speech that you read. We want to see and hear from the real you.
o Be clear what your communication objectives and ma
o Never hide behind a written speech that you read. We want to see and hear from the real you.
o Be clear what your communication objectives and ma
ucts have become life saving products for the pharmaceutical companies who doesnt have many innovative molecules in their product pipeline and have been inc
in points are before you open your mouth. Start by giving them to me.
o End by summarizing what you've told me and outlining what I should do next.
o Illustrate
o End by summarizing what you've told me and outlining what I should do next.
o Illustrate
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
your presentation with personal anecdotes, examples, and stories. Talk in the first person. Go light on generalities, theories, and philosophies.
o Where possibl
o Where possibl
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
, support your main points with facts, data, or research.
o Use occasional touches of relevant humor (don't tell old jokes) to lighten things up and show your hu
o Use occasional touches of relevant humor (don't tell old jokes) to lighten things up and show your hu
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
anness.
o Prepare an outline of your key points.
o Use short, action-oriented words. Don't perpetuate polysyllabic obfuscation!
o Put passion and energy into y
o Prepare an outline of your key points.
o Use short, action-oriented words. Don't perpetuate polysyllabic obfuscation!
o Put passion and energy into y
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ur presentation. Keep linking back to the team, organization, or personal Context and Focus (vision, values, and purpose) that's most meaningful to your audience.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
o Get reactions to what you've presented. Try to lead a discussion around your main points.
o Continually get feedback on your presentation skills, style, and
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
pproach.
Take training in public speaking. Find safe environments and forums to practice and get coaching on your presentation skills. Increasingly, your speak
Take training in public speaking. Find safe environments and forums to practice and get coaching on your presentation skills. Increasingly, your speak
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ng and presentation abilities (verbal communication skills) will determine just how effective a leader you will become.
Do you keep your spouse or life partner
Do you keep your spouse or life partner
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
informed? Would he or she call you a good communicator? You use the same pattern, frequency, and quality of communications with work partners. Set this as one of
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
our improvement goals if it's an area that needs work.
Return phone calls the same day or immediately the next morning. When you don't have an answer yet, call
Return phone calls the same day or immediately the next morning. When you don't have an answer yet, call
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
and say that you don't have an answer but you'll get back to them by a certain time. Then do it. On such leadership examples are trust and strong communication c
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ltures built.
How much do you communicate? What do you mainly communicate? What portion of your communications reflects your Context and Focus, strategic imper
How much do you communicate? What do you mainly communicate? What portion of your communications reflects your Context and Focus, strategic imper
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
tives, and core measurements? Who says so besides you?
George Bernard Shaw once observed, "The greatest problem in communication is the illusion that it has been
George Bernard Shaw once observed, "The greatest problem in communication is the illusion that it has been
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
accomplished." It's an important reminder. Education and communication like so many aspects of personal, team, and organization improvement are never finished
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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