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    As you build your strategic plan, do you know whether each member of your leadership team demonstrates the ability to communicate effectivel
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    y? So that you stay on track with your plan, do you consistently implement and use an objective measurement tool to ensure effective communicat
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ion?

    Jack and Suzy Welch outlined in their May 8, 2006 BusinessWeek article, How Healthy Is Your Company, three indicators f
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    or measuring the health of an organization: Employee Engagement, Customer Satisfaction, and Cash Flow.

    As to Employee Engagement, they said th
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    is, "It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission a
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    nd understand how to achieve it." In regard to the measurement tool, they had this to say, "The most meaningful surveys probe how employees fee
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    l about the strategic direction of the company and the quality of their career opportunities."

    The level of employee engagement determines
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    to what degree everyone within the organization is on the same page. Developing an awareness of the current communication effectiveness will he
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    lp the leadership team qualify and quantify the opportunity to harness the untapped potential within the workforce.

    Progress can be enhanc
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ed or hindered by the communication skill levels of the leadership team. The depth and height of the opportunity can only be gauged by effectiv
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    eness of the measurement tool. Without the skills and tool, how will you know the true level of employee engagement toward fulfilling the or
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ganization's vision, mission, and goals?

    For example, LMI's Effective Communication (EC) program helps leaders to focus on the foll
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    owing:

    Improve communication skills and overcome communication barriers

    Understand styles of behavior and various ways
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    of communicating

    Learn the art of active listening

    Solve problems through communication

    Communicate in groups (ranging
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    from planning to presenting)

    As another example, Teleometrics' Module 3: Communications, is known for providing manger
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    s and supervisors with the following:

    An overview of a model of interpersonal communication

    The analysis of one's own i
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ndividual communication practices and how they might influence the total organizational climate

    When the leadership team beco
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    mes aware of the opportunities to improve communication, so too will the individual supervisors and managers develop a level of awareness. F
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    or the leadership team, managers, and supervisors, that awareness will serve as their catalyst to acquire and practice the skills that make for
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    more effective communication.

    Is your team practiced in effective communications? Do you know the true feelings of your workforce?


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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