Useful Advices - Business

Email has not been around for long. And that’s why I am not surprised to see that many people still make mistakes while emailing. I am sure they don’t do it intention

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ally but it still annoys others when they don’t ‘get’ it.

I believe a little email etiquette goes a long way. Here are some email basics which should be consid

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ered when you are using email:

1. Realise that if you are emailing huge files, please call or email the recipient first and alert him that you will be doing so. Do not bomb peop

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

le’s Inbox with a file that is 10 Mb in size. It’s rude, yes, downright rude because that huge attachment itself will take a long time to download, particularly if th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e recipient uses an email client programme like Microsoft Outlook Express.

2. It is also rude not to put a salutation on the email. You may think it’s okay, after all the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mail is intended for the recipient but a “Dear (recipient’s name)” or “Hi (recipient’s name)” won’t take more than 2 seconds to type.

3

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

. Do not put words you speak directly into your email. Especially if you tend to speak in short sentences. You will come across as curt and abrupt in your email. Read aloud your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

email and see if the words are jarring. If they are, it’s time to re-write!

4. Do not ’scream’ in your email. No capitals all the way (IT IS VERY HARD TO READ

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

WORDS IN ALL CAPS), no exclamation marks in succession (like this !!!!!), no crazy typefaces in hot pink and hot green unless you are emailing a friend of yours whom I presume kn

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ows you well.

5. When you are emailing an attachment, please tell the recipient how big the attachment is and what it is, unless it is some surprise. Don’t know how to fin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

out the attachment’s size? Just right-click on the file you’re sending and scroll down to “Properties”. Click that and you will see how big your file is.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

6. If you are emailing a number of people and they don’t know each other, please put them under BCC (which stands for Blind Carbon Copy). It means they will not see each

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

other’s email addresses when they open your email. This also applies when you are forwarding a joke to friends. Erase the rest of the other people’s email addresses a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd just forward the crux of the email which is the joke itself. Your recipients don’t need to see the long list of email addresses. Note: unethical companies mine these ema

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

il addresses for spamming when everyone’s email address is exposed in forwarded emails.

7. When you are posting a reply to a mailing list group such as YahooGroups, please

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

erase the rest of the old message if you don’t want to annoy others who have read these messages before. Just get to the point.

8. When you are emailing a photograph, ensu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

re you have re-sized the photo. Do not automatically attach the photo with your email as the photo is usually large. When it is opened by the recipient, it would take up the whol

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e screen and more. Don’t know how to re-size photo? Check the software which comes with your digital camera. It usually has some photo re-sizing software included.

9. If y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ou receive an email which needs a long answer, why not shoot off a quick reply which says “Hi there, I got your email. Will reply later this week.” This lets the othe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r party know that the email is safe and sound with you and not lost in transition. By doing so, you prevent the other party from worrying whether he or she should email you again

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - Email Etiquette 101 - Or What You Shouldn't Do To Annoy the Pants Off Your Recipients!

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