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Useful Advices - Ten Commandments of Effective Communication
Everything we do is communication. Without communication we will not be able to interact in a civilized manner. Without communication we will not be able to create modern societies. Without communication we would not
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
be able to create prosperity for ourselves. Without communication we would not be able to construct organizations necessary for the reproduction of material wealth. Communication is the most important building block
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
of human civilization. According to the German philosopher Jurgen Habermas the social reality consists of two parts: system and lifeworld. The system consists of the political subsystem and the economic subsystem. T
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
he lifeworld consists of the private domain and the public domain. Communication in the system occurs strategically or is based on finding ways to find and refine various methods and techniques to make our lives weal
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
thier and more efficient. Communication in the lifeworld is the opposite; it is based on symmetric relationships between people and is aimed towards finding consensus on many issues facing our social reality. Communi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
cation in the lifeworld is truly aimed at finding common grounds between all people involved. For this reason Habermas calls all interaction in the lifeworld communicative rationality.
If communication is so importa
If communication is so importa
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
nt then this implies a certain competency level in the strategies and tactics of communication possessed by all people irrespective of their education, social background, nationality, and common language. This is unf
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ortunately not true because a large number of people do not have the proper communication skills necessary to become successful. Most of them are simply muddling through their daily lives using basic communication sk
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ills which are barely enough to keep their heads above the water. What are actually the characteristics of good communicators? Below are some typical characteristics which good communicators possess:
1. Good communi
1. Good communi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
cators pay attention to everything the other person is communicating;
2. Good communicators constantly think about the nature of their messages: they always think about when, where, and how they will deliver their m
2. Good communicators constantly think about the nature of their messages: they always think about when, where, and how they will deliver their m
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
essages;
3. Good communicators always try to find the right combination of words, body language, dress, and tone of voice before sending a message;
4. Good communicators try to avoid using the same words when sendi
3. Good communicators always try to find the right combination of words, body language, dress, and tone of voice before sending a message;
4. Good communicators try to avoid using the same words when sendi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ng their message to different persons because no one person is identical. Good communicators try to find out what is important for the other person;
5. Good communicators are always ready to be flexible or try to mo
5. Good communicators are always ready to be flexible or try to mo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ve on after delivering their message by reaching a decision, solving a problem, negotiating a compromise, etc;
6. Good communicators are fully aware of the reciprocal nature of communication which is a process of gi
6. Good communicators are fully aware of the reciprocal nature of communication which is a process of gi
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ving and receiving a message. Good communication is a like a dance which entails leading and following.
Although the above typical characteristics seem to be obvious and easy to understand, many people have difficul
Although the above typical characteristics seem to be obvious and easy to understand, many people have difficul
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ties applying them in a consistent manner. Communication is a process which is comparable to driving a car. The more you do it, the better driver you will become. Experience is the best teacher in communication. More
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
over, the willingness to learn from your experiences is very important. Of course we make mistakes, but we try to learn from those mistakes and become better next time.
Having explained the above characteristics of
Having explained the above characteristics of
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
good communicators, what are the ten commandments of effective communication?
1. Always try to give feedback based on facts and not on opinions and/or emotions which might upset or offend the other person;
2. Alway
1. Always try to give feedback based on facts and not on opinions and/or emotions which might upset or offend the other person;
2. Alway
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s try to empathize or to see a situation from the other’s point view. Try to accept the other person’s views without preaching and/or moralizing;
3. Criticize using neutral language and tone of voice;
4. Say what y
3. Criticize using neutral language and tone of voice;
4. Say what y
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ou mean without becoming sarcastic;
5. If you want something from others, ask, don’t command;
6. Give the other person a chance to speak, don’t slip into ‘railroading’;
7. Explain why something needs to happen, d
5. If you want something from others, ask, don’t command;
6. Give the other person a chance to speak, don’t slip into ‘railroading’;
7. Explain why something needs to happen, d
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
on’t threaten;
8. Don’t give advice or opinions if people don’t ask for it;
9. Be to the point, avoid vagueness at all cost;
10. Don’t talk down or up to others; avoid diverting the conversation to trivial matters
8. Don’t give advice or opinions if people don’t ask for it;
9. Be to the point, avoid vagueness at all cost;
10. Don’t talk down or up to others; avoid diverting the conversation to trivial matters
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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