Useful Advices - Business

Executives and managers are involved in meetings, presentations, interviews, conferences, telephone conversations, memos or emails, participa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ting in all sorts of communications methods to exchange the necessary information. In fact, when one examines an organization, it can be easi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ly seen that many examples of verbal and nonverbal behavior exist. Some communication specialists believe that these and almost all other for

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ms of behavior are really means of communication and conversely that all forms of communication reflect the behavior of individuals. But, is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

this the case? Well, if nothing else, the fact remains that in every organization, communication occurs constantly.

People who are concerned

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

with human communication do not focus on precisely what one says or writes, but on how the persons involved perceive and translate the messa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ge they send and receive. Experts working in the behavioral sciences and related areas have contributed a great deal in recent years to the f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eld of communication. For example, valuable work on theories of human communication has been done by psychiatrist Jurgen Ruesch. Dr. Ruesch i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

dentifies various communication networks as follows:

- The intrapersonal network is entirely within the individual and involves thinking and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

feeling.

- The interpersonal communication network links two or more persons.

- The group interaction network links groups of people. Beca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

use of the number of people involved, it is usually difficult to achieve effective communication with everybody.

- The final network is cult

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ural. Here there is no specific originator or receiver of the message.

Certain symbols in our society-cars, clothing, homes, morals, and the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

like-are part of out cultural network. It is almost impossible to correct or change the system because of its powerful and pervasive nature.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Thus, it is easy to estimate the importance of communication to managers. In an effort to attain organizational goals, they use communicati

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n to persuade, inform, and motivate people who play key roles in getting things done. Managers almost always get their jobs done through othe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r people. They may be skilled controllers, production supervisors, or directors of engineering, but they need people to help them achieve the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ir objectives. But the only way to get other people to do what a manager thinks should be done is through communication.

Research indicates

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

that although monetary awards and fear of punishment might be effective motivators, these rarely work on a long-term basis. Communication, wh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ich often fulfills basic social and egoistic needs, can and does work as a positive motivator. In fact, some spoken words of praise and recog

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nition or a look that reflects encouragement or approval may prove to be just as effective a means of communication as any written memorandum

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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